Blog

 Have you heard the new Vitacost.com ads? The national radio ads feature Mayo Rudolph (from SNL), and they introduce us to the concept of "momonomics" .  The entire concept of momonomics is great.  See for yourself.  Check out the article below published in the Wall Street Journal’s Market Watch. National Radio Ads Feature Maya Rudolph [...]

 Political radio advertising heats up in Massachusetts as Senator Scott Brown embarks on one of the most ambitious radio advertising campaign’s ever.  You will remember he initially won his seat after Ted Kennedy’s death in 2010.  Learn more about the "Scott Brown Radio Reports" in this article published in the Boston Herald.com Political Radio Advertising [...]

 RE/MAX, the real estate network created and still run by Dave and Gail Linigert for close to 40 years, is proof that straight talk radio advertising works. At a time when most real estate networks have downsized, RE/MAX is growing and remains profitable.  This article, published by the Sacramento Bee, highlights their ambitious advertising campaign. [...]

 If you seriously had to ask yourself why all the top radio advertising awards go to beer ads-at least this year they did- you would realize tout de suite that the answer is simple.  In fact the answer is so simple, I bet a cave man could figure it out. That’s why I put the [...]

 You know its an election year as soon as those radio advertising campaigns begin to appear. What beautiful music to my ears! At first they trickle in inch by inch, one by one.  Soon after, we are flooded with some of the best and worst radio advertising campaigns you’ll ever hear. I love election years!! [...]

   You no longer have to ask yourself whether Newt Gingrich’s radio advertising is too offensive.   The ads-which suggested that Mit Romney was secretly Mexican-American- were pulled off the air yesterday by his campaign.  Ten years ago, we would have been appalled at such ridiculousness. The controversy would have made the days headlining news,and required [...]

 Thirty years ago, almost every national advertiser had a jingle (short catchy song) to associate with their business.  TV ads these days very rarely have jingles.  In radio, we still use jingles her and there, but overall, there’s far fewer jingles in small business radio advertising.  Should you have a jingle?  Not necessarily … but [...]

 There’s a fight brewing between traditional radio broadcasting companies and the new streaming services. And that’s good for you.  It helps keep your radio advertising costs down.  This excerpt from the Wall Street Journal takes a look at the issues that help you decide between internet radio advertising or traditional radio advertising. Internet Radio Advertising [...]

  Even though the economic recovery is still agonizingly slow, there are a few bright spots here and there.  In this brief excerpt from an interview in Media Life, Jon Swallen, SVP of research at Kantor Media talks about the state of auto advertising. Nationwide,  auto ad spending was buoyed by an 11.3 percent kickup [...]

 2012 will be the year of the “Super PAC” (political action committee). Recently, Newt Gingrich has been bashed by a Mitt Romney supporting super PAC called Restore Our Future.  Several million dollars have been spend in Iowa alone on television and radio advertising.  A newly formed super PAC supporting Gingrich – Winning Our Future – [...]