Here’s one of the best small business radio advertising ideas.  The clients and prospects for your business all have phones in their pocket, and increasingly they are willing to use them to find you, call you, and even redeem coupons and sales promotions with you. Martin Kristiseter, writing over at Media Post Publications, says that [...]

How to Measure Radio Advertising Results As we like to remind our clients, direct response advertising is not magic. Successful direct response campaigns are contingent on the careful planning and execution of your radio spots, followed by analysis of the effectiveness of your ads. Once you have placed and aired your spots, there are many [...]

If you’re looking for direct response advertising or direct response TV (DRTV), there’s some vital information you need to know about. The key to a successful direct response ad campaign is buying media at the right price, to the right demographic with the right offer. And most importantly, testing various price points and call-to-actions. The [...]