Radio advertising prices are highly negotiable and extremely volatile. In the majority of cases, stations do not have posted rates or rate cards to refer to. Commercial ad rates are dependent upon many factors including ratings, inventory supply and inventory demand. Radio ratings are determined by portable people meters or PPM. These pager like devices [...]

Great radio ads begin with well written scripts. Too often, advertisers try to cram in way too much information resulting in 90 seconds of copy in a 60 second spot. The key to script writing is word count. A well written sixty second radio script should be at a word count at or near 185. [...]

Drive traffic to your event with radio and TV advertising. To generate the buzz, you need strong creative and a media plan that includes remnant radio and TV advertising. The creative should be informative and persuasive, keying in on specific bullet points and offering a strong call to action. A strong voice over artist is [...]

If you are a candidate or represent an issue that you want the public’s attention on, consider radio advertising.  This is an excellent way to vocalize your cause. Radio advertising reaches people in primary listening locations such as the automobile and the office. Radio advertising is intrusive and offers a persuasive and powerful source of [...]

Radio advertising is an excellent way to move products and services, but if don’t watch out, you can pay way too much. Commercial radio advertising rates are primarily based on supply and demand. Remnant radio advertising is last minute unsold inventory. Much like last minute deals on hotel rooms and cruise lines, in some cases [...]

Buying media time for Radio and TV advertising is like haggling with a car salesman. The radio and TV stations will fight you tooth and nail to get themselves the best deal… NOT you the advertiser. The very best way to get deals on radio and TV media buys is through a 3rd party media [...]