Political radio advertising heats up in Massachusetts as Senator Scott Brown embarks on one of the most ambitious radio advertising campaign’s ever.  You will remember he initially won his seat after Ted Kennedy’s death in 2010.  Learn more about the "Scott Brown Radio Reports" in this article published in the Boston Herald.com Political Radio Advertising [...]

You know its an election year as soon as those radio advertising campaigns begin to appear. What beautiful music to my ears! At first they trickle in inch by inch, one by one.  Soon after, we are flooded with some of the best and worst radio advertising campaigns you’ll ever hear. I love election years!! [...]

  You no longer have to ask yourself whether Newt Gingrich’s radio advertising is too offensive.   The ads-which suggested that Mit Romney was secretly Mexican-American- were pulled off the air yesterday by his campaign.  Ten years ago, we would have been appalled at such ridiculousness. The controversy would have made the days headlining news,and required [...]

2012 will be the year of the “Super PAC” (political action committee). Recently, Newt Gingrich has been bashed by a Mitt Romney supporting super PAC called Restore Our Future.  Several million dollars have been spend in Iowa alone on television and radio advertising.  A newly formed super PAC supporting Gingrich – Winning Our Future – [...]

The political radio ads are ramping up.  Rick Perry and a “friendly” Super PAC have combined to spend more on political radio advertising than any other Republican running for President.  Ron Paul is in second place in radio and television spending. More than $3.5 million on advertising for GOP presidential candidate Rick Perry has been [...]

2011 was not a banner year for radio advertising. It is estimated that the total spend on radio revenues was up just over 1% to boost the US radio industry to about $14 billion.  2012 is poised for either moderate growth (as some expect) or larger growth as I expect. I am personally expecting political [...]

The Republican race to be the GOP’s Presidential nominee is heating up.  Super PACs are expected to pour hundreds of millions of dollars in television and radio advertising in 2012.  Political radio ads supporting Romney are being rolled out this month in Iowa, just in advance of the Jan 3rd caucuses. I am not alone [...]