Have you noticed a change in radio advertising over the years?  More music, right?  Here’s a story published in Time.com on how radio advertising, TV ads and pop music became inseparable. How Radio Advertising, TV Ads, And Pop Music Became Inseparable When I think of synchronization, one ad stands out: it is the Gap ad [...]

If you seriously had to ask yourself why all the top radio advertising awards go to beer ads-at least this year they did- you would realize tout de suite that the answer is simple.  In fact the answer is so simple, I bet a cave man could figure it out. That’s why I put the [...]

Thirty years ago, almost every national advertiser had a jingle (short catchy song) to associate with their business.  TV ads these days very rarely have jingles.  In radio, we still use jingles her and there, but overall, there’s far fewer jingles in small business radio advertising.  Should you have a jingle?  Not necessarily … but [...]

Even though the economic recovery is still agonizingly slow, there are a few bright spots here and there.  In this brief excerpt from an interview in Media Life, Jon Swallen, SVP of research at Kantor Media talks about the state of auto advertising. Nationwide,  auto ad spending was buoyed by an 11.3 percent kickup in [...]

Carl Rogers, writing in The Huffington Post, thinks that streaming radio services like Spotify will “herald the rebirth of the radio ad”, as he writes about radio ads in a new media age. Now, speaking as a radio advertising man, I can tell you that radio never went away.  It’s always been the most cost-effective [...]

Here are some top creative radio spots from Britain, as chosen by their Radio Advertising Bureau. It’s always interesting to get samples of creative and effective radio spots.  If a radio campaign is highly successful in one place, it’s likely that it can be adapted for your local, regional or national market. These top creative [...]

KOGO-AM 600 and FM 95.7 is the undisputed leader for talkradio in San Diego.   Advertisers looking to reach an affluent 35+ consumer base will find them on KOGO.    Listeners to talk radio tune in more attentively than those that listen to music based formats. KOGO delivers a powerful signal that can be heard throughout San [...]

Just like Pandora, iHeartRadio offers users the ability to create custom radio stations and music based on your individual tastes. iHeartRadio delivers access to over 800+ local radio stations, exclusive digital-only stations and celebrity-hosted channels, local traffic reports and exclusive videos. In 2012, advertisers will be able to access this portal via audio ads, banner [...]

Radio Advertising – The Secret Behind Today’s Most Successful Businesses Technology is always evolving, which makes it very hard to stay current with everything that is newly created. Even though there seems to be new ideas and products on the scene daily, radio marketing has not reduced in strength for business marketing. When other forms [...]

Advertise on PANDORA or SIRIUS/XM Satellite Radio Pandora is an online audio platform that gives the listener the power to program personal customized radio stations. Radio advertising has never been this targeted! Pandora offers advertisers a premium advertising environment with precise targeting. Looking to reach 35-54 year old men that like country music? Done. 25-54 [...]