There was a period in which direct response radio advertising wasn’t approached with much enthusiasm by advertisers because of uncertainty as to the effectiveness of ads run on these networks. While it was once uncertain territory for advertisers, with ROI a question mark and audience and demographic number ambiguous, satellite radio has become an obvious [...]

Did the headline grab your attention? It should. Glenn Beck is amongst the top rated radio/television personalities in the country today and is also the author of six NY Times best selling books. Whether you are a fan or foe when it comes to the man’s political leanings, if you are an advertiser his show [...]

Want to buy national radio advertising to an affluent demographic audience for under $50 per commercial? You need to find out about advertising on SIRIUS/XM Satellite radio. The merger of SIRIUS and XM has changed the media landscape dramatically! Advertisers can now reach over 36 million listeners throughout the US. SIRIUS/XM reaches over 19 million [...]

Here’s why you need to advertise on the Howard Stern radio show on Sirius/XM Satellite radio. SIRUS/XM offers two channels to listen to Howard, 100 and 101. According to 2009 data, Channel 100 reaches nearly 4 million listeners per week! 4 Million. Imagine if each listener to the Howard Stern show had $2,000 to spend [...]