Political Advertising Tips

If you are a candidate or represent an issue that you want the public’s attention on, consider radio advertising as an excellent way to vocalize your cause. Radio reaches people in primary listening locations such as the automobile and the office. Radio advertising is intrusive and offers a persuasive and powerful source of communication. Berk Marketing specializes in local, regional and national radio advertising. With over thirty years of experience, we will prepare a detailed plan of action to get your campaign on the front page of the minds of radio listeners.

Remnant radio advertising saves you money!

Radio advertising is an excellent way to move products and services, but if don’t watch out, you can pay way too much. Commercial ad rates are primarily based on supply and demand. Remnant radio advertising is last minute unsold inventory. Much like last minute deals on hotel rooms and cruise lines, in some [...]

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New Advertising Opportunities On Satellite Radio

The merger of SIRIUS and XM has changed the media landscape dramatically! Advertisers can now reach over 36 million listeners throughout the US. SIRIUS/XM reaches over 19 million subscribers and growing. Advertising your product or service on Satellite radio is one of the smartest ways to gain affordable national exposure. Strong radio [...]

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Media Buying For Radio and TV… What You Need To Know

Buying media time for Radio and TV advertising is like haggling with a car salesman. The radio and TV stations will fight you tooth and nail to get themselves the best deal… NOT you the advertiser.
The very best way to get deals on radio and TV media buys is through a 3rd party media [...]

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How To Tap Into The Lucrative World of Direct-Response Advertising and DRTV

If you’re looking for direct response advertising or direct response TV (DRTV), there’s some vital information you need to know about. The key to a successful direct response ad campaign is buying media at the right price, to the right demographic with the right offer. And most importantly, testing various price points and call-to-actions. The [...]

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Interested In Advertising on Cable TV?

Over the past 10 years, cable TV has increased significantly as an advertising medium.
With a penetration rate of over 61% for wired cable and more than 28% for direct broadcast satellite, your clients and prospects probably have one of these two providers in their own home, which makes it an easy and logical target. [...]

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TV Advertising – What You Need To Know Before You Dive In

If you’re interested in advertising your company or product on TV, there are some things you need to know before venturing into the world of TV advertising.
The best way to buy media for TV ads is to go through a 3rd party media buyer. With Berk Marketing, we become you’re in-house media brokerage firm. [...]

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