Radio Advertising - Berk Marketing - Los Angeles - Radio Ad Specialists

How Radio Advertising, TV Ads, And Pop Music Became Inseparable

Peter Berk — Mon, 06 Feb 2012 07:38:43 +0000

Have you noticed a change in radio advertising over the years? More music, right? Here’s a story published in Time.com on how radio advertising, TV ads and pop music became inseparable. How Radio Advertising, TV Ads, And Pop Music Became Inseparable When I think of synchronization, one ad stands out: it is the Gap ad [...]

How Radio Advertising, TV Ads, And Pop Music Became Inseparable is a post from: Radio Advertising - Berk Marketing - Los Angeles - Radio Ad Specialists

National Radio Ads Feature Maya Rudolph

Peter Berk — Tue, 31 Jan 2012 08:43:18 +0000

Have you heard the new Vitacost.com ads? The national radio ads feature Mayo Rudolph (from SNL), and they introduce us to the concept of "momonomics" . The entire concept of momonomics is great. See for yourself. Check out the article below published in the Wall Street Journal’s Market Watch. National Radio Ads Feature Maya Rudolph [...]

National Radio Ads Feature Maya Rudolph is a post from: Radio Advertising - Berk Marketing - Los Angeles - Radio Ad Specialists

Political Radio Advertising Heats Up In Massachusetts

Peter Berk — Tue, 31 Jan 2012 04:31:56 +0000

Political radio advertising heats up in Massachusetts as Senator Scott Brown embarks on one of the most ambitious radio advertising campaign’s ever. You will remember he initially won his seat after Ted Kennedy’s death in 2010. Learn more about the "Scott Brown Radio Reports" in this article published in the Boston Herald.com Political Radio Advertising [...]

Political Radio Advertising Heats Up In Massachusetts is a post from: Radio Advertising - Berk Marketing - Los Angeles - Radio Ad Specialists

Straight Talk Radio Advertising Works

Peter Berk — Mon, 30 Jan 2012 23:22:28 +0000

RE/MAX, the real estate network created and still run by Dave and Gail Linigert for close to 40 years, is proof that straight talk radio advertising works. At a time when most real estate networks have downsized, RE/MAX is growing and remains profitable. This article, published by the Sacramento Bee, highlights their ambitious advertising campaign. [...]

Straight Talk Radio Advertising Works is a post from: Radio Advertising - Berk Marketing - Los Angeles - Radio Ad Specialists

Top Radio Advertising Awards Go To Beer Ads

Peter Berk — Sat, 28 Jan 2012 00:52:08 +0000

If you seriously had to ask yourself why all the top radio advertising awards go to beer ads-at least this year they did- you would realize tout de suite that the answer is simple. In fact the answer is so simple, I bet a cave man could figure it out. That’s why I put the [...]

Top Radio Advertising Awards Go To Beer Ads is a post from: Radio Advertising - Berk Marketing - Los Angeles - Radio Ad Specialists

Ron Paul Radio Advertising Attacks Romney

Peter Berk — Fri, 27 Jan 2012 19:03:02 +0000

You know its an election year as soon as those radio advertising campaigns begin to appear. What beautiful music to my ears! At first they trickle in inch by inch, one by one. Soon after, we are flooded with some of the best and worst radio advertising campaigns you’ll ever hear. I love election years!! [...]

Ron Paul Radio Advertising Attacks Romney is a post from: Radio Advertising - Berk Marketing - Los Angeles - Radio Ad Specialists

Newt Gingrich’s Radio Advertising Deemed Too Offensive

Peter Berk — Fri, 27 Jan 2012 05:13:46 +0000

You no longer have to ask yourself whether Newt Gingrich’s radio advertising is too offensive. The ads-which suggested that Mit Romney was secretly Mexican-American- were pulled off the air yesterday by his campaign. Ten years ago, we would have been appalled at such ridiculousness. The controversy would have made the days headlining news,and required [...]

Newt Gingrich’s Radio Advertising Deemed Too Offensive is a post from: Radio Advertising - Berk Marketing - Los Angeles - Radio Ad Specialists

Small Business Radio Advertising: Should You Have A Jingle

Peter Berk — Fri, 23 Dec 2011 02:28:00 +0000

Thirty years ago, almost every national advertiser had a jingle (short catchy song) to associate with their business. TV ads these days very rarely have jingles. In radio, we still use jingles her and there, but overall, there’s far fewer jingles in small business radio advertising. Should you have a jingle? Not necessarily … but [...]

Small Business Radio Advertising: Should You Have A Jingle is a post from: Radio Advertising - Berk Marketing - Los Angeles - Radio Ad Specialists

Internet Radio Advertising Or Traditional Radio Advertising: Understanding The Issues

Peter Berk — Fri, 23 Dec 2011 02:08:29 +0000

There’s a fight brewing between traditional radio broadcasting companies and the new streaming services. And that’s good for you. It helps keep your radio advertising costs down. This excerpt from the Wall Street Journal takes a look at the issues that help you decide between internet radio advertising or traditional radio advertising. Internet Radio Advertising [...]

Internet Radio Advertising Or Traditional Radio Advertising: Understanding The Issues is a post from: Radio Advertising - Berk Marketing - Los Angeles - Radio Ad Specialists

Local Auto Dealers Investing More In Radio Advertising

Peter Berk — Wed, 21 Dec 2011 03:39:30 +0000

Even though the economic recovery is still agonizingly slow, there are a few bright spots here and there. In this brief excerpt from an interview in Media Life, Jon Swallen, SVP of research at Kantor Media talks about the state of auto advertising. Nationwide, auto ad spending was buoyed by an 11.3 percent kickup in [...]

Local Auto Dealers Investing More In Radio Advertising is a post from: Radio Advertising - Berk Marketing - Los Angeles - Radio Ad Specialists