KFWB-AM 980 is a Los Angeles radio station that offers news and talk 24/7. The station reaches close to a half million listeners per week and offers radio advertisers a balanced audience of roughly 50% Male and 50% female listeners.
KFWB Advertising works well for any advertiser looking to reach adults 25+, plus the signal covers Los Angeles, Orange and parts of Riverside County. The news and talk format is a great direct response environment for advertisers that are looking for immediate results. Generally speaking, if you are listening to KFWB you are paying attention. The KFWB news/talk platform is considered a foreground format, whereas listeners are usually by themselves, and locked into the conversation, paying attention. Thus, radio commercials on KFWB tend to blend in with the programming making them more likely to penetrate into the minds of the target consumer.
KFWB Advertising offers traditional sixty second commercials along with thirty seconds and ten second messages.
Advertisers have many options beyond “On-Air” spots as well. KFWB has an array of ON LINE options as well. These include online streaming commercials, banner ads and web based promotions along with text messaging marketing opportunities. They are a radio station that will customize a package to fit whatever budget you may have to work with.
- 5am – 9am L.A.’s Morning News with Penny Griego and Phil Hulett
- 9am – 11am Money 101 with Bob McCormick
- 11pm – 3pm Dave Ramsey
- 3pm – 7pm L.A.’s Afternoon News with Maggie McKay & Michael Shappe
- 7pm – 10pm Michael Smerconish
KFWB is owned and operated by CBS Radio which also runs: KRTH-FM, JACK-FM, KCBS-FM, KROQ-FM, KNX-AM, AMP-FM, KTWV-FM and KFRG-FM [Riverside].
Advertising rates on KFWB-AM 980 fluctuate and are based on supply and demand.