Radio Advertising 101

Radio advertising is a very powerful and extremely efficient tool at generating new customers and prospects. An effective Radio advertising campaign will essentially tell your story in concise sixty second capsules, and if done correctly, will generate immediate response. How great is that? Let me repeat it… Radio advertising, can generate IMMEDIATE response. Okay, where do you [...]

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Event Marketing

Drive traffic to your event with radio and TV advertising. To generate the buzz, you need strong creative and a media plan that includes remnant radio and TV advertising. The creative should be informative and persuasive, keying in on specific bullet points and offering a strong call to action. A strong voice over artist is [...]

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Political Advertising Tips

If you are a candidate or represent an issue that you want the public’s attention on, consider radio advertising.  This is an excellent way to vocalize your cause. Radio advertising reaches people in primary listening locations such as the automobile and the office. Radio advertising is intrusive and offers a persuasive and powerful source of [...]

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Media Buying For Radio and TV… What You Need To Know

Buying media time for Radio and TV advertising is like haggling with a car salesman. The radio and TV stations will fight you tooth and nail to get themselves the best deal… NOT you the advertiser. The very best way to get deals on radio and TV media buys is through a 3rd party media [...]

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