Best SiriusXM Advertising Agencies: 2026 Buyer’s Guide

Reviewed by Peter Berk, President and Chief Media Strategist, Berk Marketing · Last updated 27 September 2026

TL;DR

Disclosure: This page is published by Berk Marketing, an independent radio, TV and SiriusXM media buying agency. We are not in the ranking below, on purpose. Hybrid Media Services, which is in it, is Berk Marketing’s own negotiating partner. Weigh that entry with this in mind.

The best SiriusXM advertising agency depends on what you need to buy. For national direct-response campaigns that combine SiriusXM with terrestrial radio and television, Hybrid Media Services is a strong fit. Media Partners Worldwide is a better option for advertisers focused heavily on SiriusXM and direct-response media buying, while RaptorUSA is geared toward small and midsize businesses that want hands-on SiriusXM guidance. Larger brands building broader audio, podcast, and creator campaigns may prefer agencies such as Oxford Road or Ad Results Media.

SiriusXM itself reports nearly 33 million subscribers, while SiriusXM Media reaches about 170 million monthly listeners across its broader network of platforms. SiriusXM advertising now spans satellite, streaming, podcasts, and the ad-supported SiriusXM Play tier.

The most important buying decision is not simply which agency offers the lowest rate. Compare each agency’s SiriusXM experience, negotiating approach, cross-platform capabilities, creative services, measurement, minimum budget, and whether it can tell you when SiriusXM is not the right media choice.

Which SiriusXM Advertising Agency Is Best?

The best SiriusXM advertising agency depends on campaign size and strategy. Hybrid Media Services is a strong choice for national direct-response advertisers that want SiriusXM combined with terrestrial radio and TV. Media Partners Worldwide is well suited to SiriusXM-focused direct-response buying, while RaptorUSA is geared toward small and midsize businesses. Enterprise advertisers with broader audio and podcast requirements may prefer Oxford Road or Ad Results Media.

What a SiriusXM Advertising Agency Actually Does

A SiriusXM advertising agency plans, negotiates, and places ads on SiriusXM satellite channels, streaming inventory, and podcast networks on behalf of the advertiser. That distinction matters. The agency works for you, not for the platform selling you airtime.

This is different from going direct to SiriusXM Media, where you’re buying from the seller. The rate you’re quoted is an opening position, not a floor. And here’s the part almost no one talks about: once SiriusXM Media has contacted you and put a number in front of you, that account generally belongs to them. A third-party agency may no longer be able to represent you on it. The point at which an agency is worth the most is before the first quote.

If you’re exploring SiriusXM radio advertising for the first time, or comparing it against terrestrial AM/FM and TV, understanding this timing rule will save you months and thousands of dollars.

Why SiriusXM Advertising Requires a Specialist

SiriusXM Advertising Is More Than Satellite Radio

A SiriusXM advertising strategy can include several different types of inventory. The right agency should understand the differences rather than treating every SiriusXM impression as the same product.

Advertising channel	What it includes	Best suited for
Satellite	SiriusXM’s ad-supported talk, news, sports and entertainment programming	National reach and engaged listeners
SiriusXM Play	130+ ad-supported music, talk, sports, comedy and entertainment channels	Brands seeking additional reach and music inventory
Streaming audio	SiriusXM’s digital listening environment and connected devices	Digital audio campaigns and broader reach
Podcasts	SiriusXM’s podcast network and podcast inventory	Host endorsements, storytelling and niche audiences
YouTube Audio	Audio-first inventory on YouTube and YouTube Music through SiriusXM Media	Advertisers seeking incremental digital audio reach

SiriusXM Media currently reports nearly 33 million SiriusXM subscribers and 72 ad-supported SiriusXM channels, while SiriusXM Play provides access to more than 130 channels. Its broader SiriusXM Media ecosystem reaches about 170 million monthly listeners across its networks and platforms.

In April 2026, SiriusXM Media also announced an exclusive U.S. advertising-representation agreement for YouTube’s audio-first inventory, with YouTube Audio Ads scheduled to become available through SiriusXM Media in Fall 2026.

The Audience Justifies the Investment

SiriusXM’s satellite segment skews ages 35 to 65 with a median household income above $110,000. These are college-educated, high-income listeners, including C-suite executives and business owner decision makers. Sixty-five percent of in-car SiriusXM listeners never tune in to AM/FM radio. Forty-one percent listen to the same channel for 20 or more minutes. And there’s roughly 50% less commercial time per hour than terrestrial radio, which means fewer but more impactful ad slots.

SiriusXM commands a 7% share of ear among persons 18+ according to Edison Research data from 2025. Digital audio broadly makes up 21% of consumer media time but only 4% of ad spend, creating an arbitrage opportunity that the best SiriusXM advertising agencies know how to exploit.

Who Should Not Advertise on SiriusXM?

SiriusXM is not automatically the right choice for every advertiser. It can be a poor fit when the campaign depends on highly localized reach, extremely small geographic markets, or a budget that cannot generate enough frequency to produce a meaningful test.

SiriusXM can also be a weaker choice when:

• Your business only serves one small geographic market.

• Your customer acquisition economics cannot support national media.

• You do not have a clear offer or call to action.

• You need highly granular local targeting.

• Your campaign budget is too small to generate enough reach and frequency.

• You have no system for tracking calls, leads, sales or other conversions.

In these situations, terrestrial radio, connected TV, paid search, social advertising or other targeted media may provide a better starting point.

A good media agency should be willing to recommend a different channel when SiriusXM does not match the advertiser’s geography, economics or customer profile.

When Is SiriusXM a National Buy, and When Can Digital Targeting Help?

Traditional SiriusXM satellite advertising is fundamentally a national medium, making it most appropriate for businesses that can serve customers across a broad geographic footprint. Media Partners Worldwide, for example, describes SiriusXM satellite as a national buy rather than a city- or region-specific medium.

However, advertisers should distinguish satellite advertising from SiriusXM Media’s broader digital inventory. Streaming, programmatic and other digital products can offer targeting capabilities that are not available in the same way through traditional satellite inventory. SiriusXM Media’s new YouTube Audio offering, for example, includes demographic, geographic, contextual and audience targeting.

The agency should therefore clarify exactly which SiriusXM inventory is being proposed before assuming that the entire SiriusXM ecosystem is national-only.

For a deeper look at which channels fit which categories, see this guide to the best SiriusXM channels for advertising.

How We Ranked the Best SiriusXM Advertising Agencies

We evaluated agencies based on six factors that matter when purchasing SiriusXM advertising:

1. SiriusXM experience: How prominently SiriusXM appears in the agency’s current media-buying offering.

2. Buying capabilities: Experience with satellite, streaming, podcast and related audio inventory.

3. Cross-platform capabilities: Ability to combine SiriusXM with AM/FM, TV, podcasts or other channels.

4. Creative services: Whether the agency provides scripting, production, voice talent or host-read campaigns.

5. Measurement: Availability of call tracking, URL tracking, attribution, reporting and optimization.

6. Advertiser fit: Whether the agency is better suited to SMBs, mid-market direct-response advertisers or enterprise brands.

The ranking is not based solely on company size or claimed media volume. Agency fit depends on campaign objectives, budget, geography, creative requirements and the amount of hands-on support required.

At-a-Glance Comparison Table

Agency	Best For	SiriusXM Depth	Cross-Platform (AM/FM, TV)	Creative In-House	Ideal Advertiser Size
Media Partners Worldwide	SiriusXM-focused DR with pioneer vendor status	Very deep	Limited	Yes	National DR
Hybrid Media Services	Pre-negotiated bulk SiriusXM buying power	Deep	Yes (audio focused)	No	National
RadioActive Media	Host-endorsed reads targeting C-suite	Moderate	Terrestrial + podcast	Limited	National DR
RaptorUSA	SMBs testing SiriusXM for the first time	Deep (SiriusXM only)	No	No	Small to midsize
Oxford Road	Enterprise brands, broader audio strategy	Moderate	Podcast + streaming	Via Audiolytics	Enterprise/DTC
Ad Results Media	Creator-based endorsement across audio	Moderate	Podcast + satellite	Limited	Mid to enterprise
SiriusXM Media (Direct)	Enterprise brands with in-house media teams	Complete (it’s their platform)	No (SiriusXM only)	Studio Resonate	Enterprise

The Best SiriusXM Advertising Agencies, Ranked

1. Media Partners Worldwide

Best for: Advertisers who want a single-platform SiriusXM-focused agency with deep vendor status at SiriusXM Media, especially for remnant and direct-response campaigns.

Media Partners Worldwide (MPW) is one of satellite radio’s pioneer media advertising partner agencies and a classified premium established vendor. Based originally in Long Beach, California, MPW has compiled extensive historic data on what channels work best by product and service category.

Key strengths:

• Preferred partner status with SiriusXM satellite, which may provide access to inventory and scheduling priority.

• Deep experience with remnant and direct-response advertising on SiriusXM.

• Commercial production included in the buy.

• Claims a typical timeline of 7 to 10 days from engagement to getting your commercial on the air.

User signal: One Bark review reads, “By far the best marketing company I have ever dealt with. Their customer service is top-notch and their prices are very competitive.”

Limitations:

• SiriusXM-centric scope. Not structured for cross-platform terrestrial plus satellite planning in the same buy.

• Website content hasn’t been substantially refreshed since late 2022, making it harder to assess current capabilities.

• As a preferred SiriusXM partner, MPW’s relationship leans toward the platform side. Advertisers should confirm whether the agency negotiates independently or works within platform-set parameters.

2. Hybrid Media Services

Best for: National advertisers who want pre-negotiated bulk buying power on SiriusXM talk, news, and sports channels.

Hybrid Media Services, based in Armonk, New York and led by Kevin Mannix (President and CEO), bridges traditional and digital audio advertising. The agency buys direct-response radio, SiriusXM, Pandora, and podcasts.

Key strengths:

• National buying desk with pre-negotiated pricing across major broadcast groups.

• Strategic partner of Berk Marketing, providing the buying operation behind Berk Marketing’s client service.

• Provides the competitive monitoring report that shows what competitors are running and how heavily.

• Listed on Clutch as an audio advertising agency.

Important context: Hybrid Media Services is the national buying desk behind Berk Marketing’s client-facing service. When you work with Berk Marketing, you get Peter Berk as your senior point of contact and Hybrid Media Services’ negotiating power behind every buy. Hybrid is a strategic partner, not a competing agency.

Limitations:

• Functions primarily as a buying operation rather than a full-service creative agency.

• Not positioned as a standalone option for advertisers who also need scriptwriting, production, and senior strategic counsel in a single relationship.

3. RadioActive Media

Best for: Direct-response advertisers seeking host-endorsed reads across both terrestrial and satellite, with a focus on reaching C-suite and high-income listeners.

RadioActive Media, founded by Jeff and Steve Pollak and based in Orange County, California, positions itself as a premier marketing agency for direct-response radio advertising with measurable results and first-person endorsed reads by top radio personalities. The agency made the LA Times 2025 list of Orange County’s fastest growing private companies.

Key strengths:

• Claims 25+ years of verifiable results in direct-response radio.

• Buys SiriusXM, terrestrial radio, and podcasts.

• Strong positioning around host reads and endorsements from national radio personalities.

• Emphasis on connecting brands with college-educated, high-income SiriusXM listeners.

User signal: A client testimonial from 120/Life states, “Jeff has helped 120/Life connect with the right platforms, many of which have delivered outstanding results in increasing our brand awareness and driving trials of our product.”

Limitations:

• Primarily personality-endorsed and podcast-focused. Does not appear to have the same depth of cross-platform TV plus radio planning.

• SiriusXM satellite buying appears to be one service among several, not a core specialty.

• Less suited for advertisers who need produced spots rather than host-read endorsements.

4. RaptorUSA

Best for: Small-to-midsize business owners running SiriusXM as their first or only radio channel, needing hands-on guidance on the mechanics.

RaptorUSA, operating through HowToAdvertiseOnSiriusXM.com and based in Wichita, Kansas, has specialized since 2017 in helping hundreds of companies across America figure out how to advertise on SiriusXM. The agency’s principals led international agencies before narrowing their focus.

Key strengths:

• Publishes channel-by-channel guidance and pricing transparency that helps first-time SiriusXM advertisers understand the platform.

• Offers an AI media planner tool alongside digital marketing audits.

• Candid about fit. As they state publicly: “Often, Sirius XM is not right for your business. We’ve been doing this so long for so many advertisers that we can pretty much tell you ‘yes’ or ‘no.’” That honesty is valuable.

Limitations:

• SiriusXM only. No terrestrial radio or TV buying capability.

• Cannot integrate satellite with AM/FM or television for advertisers who need a multi-platform approach.

• Smaller operation with a narrower scope, which may limit strategic depth for larger campaigns.

5. Oxford Road

Best for: Large-budget brand and DTC advertisers who view SiriusXM as one element of a broader podcast and streaming audio strategy.

Oxford Road merged with Veritone One in 2024 to form the world’s largest podcast advertising group. The agency serves Fortune 500 companies, global publicly held enterprises, B2B brands, and direct-to-consumer businesses, placing over 200,000 brand integrations annually.

Key strengths:

• Proprietary Audiolytics ad scoring and ORBIT performance-ranking tools provide data-driven creative optimization.

• Clients comprise roughly half of the top podcast advertisers.

• Multiple startup clients scaled past $1 billion in valuation.

• Broad audio platform coverage including podcasting, streaming audio, terrestrial radio, and creator-based video.

Limitations:

• Podcast-first agency. SiriusXM satellite talk and news channels are not the core specialty.

• Likely over-scaled for a mid-market advertiser testing SiriusXM for the first time.

• The 2024 merger introduces integration complexity. Advertisers should confirm who their day-to-day contact will be and whether it stays consistent.

6. Ad Results Media

Best for: Brands seeking creator-based, endorsement-driven audio advertising at scale across podcast and radio, including satellite.

Ad Results Media (ARM) has more than 20 years of experience connecting audiences with brand messages. With offices in Houston, Austin, Los Angeles, San Diego, and Boston and about 50 employees, ARM is a leading purchaser of audio podcast advertising globally. The agency is backed by Shamrock Capital Advisors.

Key strengths:

• Services include podcast advertising, radio (terrestrial and satellite), streaming audio, and YouTube.

• Scale in creator-endorsed audio content across multiple platforms.

• Long operating history in audio advertising.

Limitations:

• Podcast-first. SiriusXM satellite buying is one service among many, not a primary focus.

• Private equity backing may introduce account-level churn risk as ownership priorities shift.

• Glassdoor employee rating of 3.6 out of 5 stars based on 97 reviews, with some reviews citing layoffs tied to client concentration risk. Operational challenges can affect advertiser experience.

7. Going Direct to SiriusXM Media

Best for: Enterprise-budget brands with in-house media teams who want full programmatic and streaming access across the entire SiriusXM ecosystem without third-party representation.

SiriusXM Media is the exclusive advertising sales representative for SiriusXM and Pandora, delivering access to 255 million monthly listeners. Options include direct insertion orders for custom campaigns, programmatic buying for scalable campaigns, and an online ad manager for quick-turn campaigns. Studio Resonate is their in-house creative agency. The AudioGo self-serve platform also connects to SiriusXM streaming inventory.

Key strengths:

• Complete access to SiriusXM’s full inventory across satellite, streaming, podcast, and off-platform channels.

• Partners with Veritonic for brand lift measurement and ArtsAI and LeadsRX for attribution tracking.

• Self-serve options available for smaller, quick-launch campaigns.

When it makes sense: If you have a large in-house media team with experienced audio buyers, a significant budget, and no need for cross-platform terrestrial radio or TV integration, going direct can work.

When it doesn’t: You’re buying from the seller. There is no independent negotiation. The rate shown to a direct buyer is the opening position, not the floor. And once you’ve received that direct quote, an independent agency may no longer be able to represent you on that account. If pre-negotiated pricing and independent advocacy matter to you, engage an agency first.

How to Choose the Right SiriusXM Advertising Agency

Picking from a list of the best SiriusXM advertising agencies is only useful if you know what to evaluate. Here’s a framework.

Does the Agency Represent You or the Platform?

This is the single most important question. An agency that holds inventory or has a preferred vendor relationship with SiriusXM may be incentivized to sell you SiriusXM whether or not it’s the right buy. An independent agency that represents advertisers only will tell you when SiriusXM is the wrong choice and steer the budget elsewhere. Understanding what a radio media buyer does on your behalf clarifies this distinction.

Can It Integrate SiriusXM with Terrestrial AM/FM and TV?

SiriusXM rarely works in isolation. The strongest campaigns pair satellite with terrestrial talk radio and sometimes television. If your agency can only buy SiriusXM, you’ll need a second agency for everything else, which fragments your strategy and your data. Cross-platform planning matters because the audience overlaps are real, and radio advertising costs vary significantly by platform and format.

Who Is Your Day-to-Day Contact?

At many agencies, the senior person pitches the account, then a junior buyer manages it. Ask directly: who will be managing my campaign week to week? Will that person change?

Does the Agency Provide Call Tracking Per Station and Per Platform?

SiriusXM and terrestrial radio should be tracked separately with unique phone numbers or URLs per channel. Pooling satellite and terrestrial response data makes it impossible to know what’s actually working. For more on this, see this guide to measuring SiriusXM advertising performance.

Will the Agency Tell You When SiriusXM Is the Wrong Buy?

The best SiriusXM advertising agencies are the ones willing to lose the sale. If your business is regional, your offer is weak, or your budget can’t sustain the frequency needed, a good agency says so. Practitioners on Reddit’s r/smallbusiness and various radio advertising forums consistently echo a telling point: most advertisers who declare “we tried radio and it didn’t work” were running at levels too low to produce any meaningful signal. The agency you choose should protect you from that.

Use a Competitive Monitoring Report as a Decision Tool

Before committing to any SiriusXM campaign, find out what your competitors are doing. A competitive monitoring report shows which stations and channels they’re running on and how heavily. If nothing shows up, that’s valuable too: it means the competitive window is wide open. If competitors are running aggressively, you’ll know where and can plan accordingly.

Request a Free Competitive Report from Berk Marketing and Hybrid Media Services. No cost, no obligation.

Common SiriusXM Advertising Mistakes to Avoid

Going direct before talking to an agency. Once a rate is quoted directly by SiriusXM Media, the pre-negotiated agency route may permanently close. Talk to an independent agency first.

Treating SiriusXM as a local buy. SiriusXM is national only. It cannot be geo-targeted. If your business serves one metro area, this is the wrong platform.

Underspending on frequency. A few spots per week on SiriusXM will not produce a measurable signal. If you can’t commit to enough weekly frequency for the listener to hear your message multiple times, you’re better off waiting until the budget supports a real test.

Pooling satellite and terrestrial response data. If you’re running on SiriusXM and AM/FM simultaneously, each platform needs its own tracking number. Otherwise you’ll never know which one is producing results. See this guide on adding call tracking to a radio campaign.

Running the same creative on satellite as on terrestrial. The SiriusXM listener experience is different. Less clutter, longer tune-in, different context. Creative should be adapted, not copied. For more on this, read about SiriusXM advertising mistakes to avoid.

Ignoring format differences. Talk and news channels require fewer spots because the listener is engaged. Music channels need more frequency because the listener is less attentive. Buying the same number of spots across both formats wastes money on one and underserves the other.

FAQ

How much does SiriusXM advertising cost?

SiriusXM advertising rates depend on the channels selected, the number of spots per week, daypart mix, and whether you’re buying through an agency with pre-negotiated pricing or going direct. Rates are not published publicly, and any number quoted directly by SiriusXM Media should be treated as an opening position. For a fuller breakdown of the factors involved, see this SiriusXM advertising cost guide.

Can I advertise on SiriusXM in just one city or region?

No. SiriusXM satellite is national only. It cannot be bought locally or regionally. If your business operates in a single metro area, SiriusXM is the wrong platform. Terrestrial AM/FM radio or local TV would be better options for regional advertisers.

What happens if I contact SiriusXM Media before hiring an agency?

Once SiriusXM Media has been in direct contact with you and quoted a rate, that account generally belongs to them. A third-party agency may no longer be able to represent you on it. This means you lose access to pre-negotiated agency pricing and independent advocacy. Always engage an agency before approaching the platform.

How many spots per week do I need on SiriusXM?

It depends on the format. On talk and news channels, fewer spots are needed because the listener is deeply engaged with the programming. On music formats, more frequency is required because listeners are less attentive. An experienced SiriusXM advertising agency will set frequency by format, not by budget alone.

Should I use host reads or produced ads on SiriusXM?

Both can work, but they serve different purposes. Host reads carry the credibility of the personality and tend to perform well for direct-response offers. Produced spots give you full control over the message and can be rotated across channels. Many of the best SiriusXM advertising agencies recommend testing both and tracking results separately.

What is SiriusXM Play and how does it affect advertising?

SiriusXM Play is the free, ad-supported tier launched in mid-2025. It gives listeners access to 130+ talk and music channels, and it gives advertisers the ability to reach them anywhere, including running ads on music channels for the first time. This significantly expanded SiriusXM’s addressable ad inventory.

How do I know if SiriusXM is right for my business?

SiriusXM is a strong fit for national direct-response advertisers with a defined offer and the budget to sustain weekly frequency. It skews older, wealthier, and more educated. If you’re regional-only, have no clear call to action, or can’t support a meaningful weekly commitment, it’s probably not the right platform. A good agency will tell you this before you spend anything.

Ready to Explore SiriusXM Advertising?

The best SiriusXM advertising agencies earn their value before the first spot airs, by negotiating rates you wouldn’t see on your own, planning frequency by format instead of by budget, and telling you when SiriusXM isn’t the right buy.

Request a Free Competitive Report to see what your competitors are running on SiriusXM and terrestrial radio. No cost, no obligation. Or call (866) 747-4707 and speak with Peter Berk directly.