Direct response radio advertising can be a monumentally effective marketing tool and generate qualified leads for your business. Over the years we have helped many clients execute successful direct response campaigns and have found several common factors in these campaigns.

Below (in no particular order) are some helpful first steps if your business is considering direct response radio advertising.

1) Metrics – Your ads will do you very little good if you don’t understand how you are going to measure their results. There are many reliable ways to help you get a sense of the reach of your advertising.

2) The Right Team – Like most other aspects of business, making sure that your have the right players involved in your marketing efforts is key. Having an experienced partner who understands the direct response radio advertising market can help you to create an effective campaign and ensure that your advertising dollars are paying off.

3) The Right Plan – Having a solid, well thought out strategy for your advertising campaigns is a must. In order to achieve optimum results for your ads, you need to have a good idea of what you intend to do at the outset.

4) Honest Ads – Your ads should be made up of content that you feel accurately represents your business. These should be spots that you are comfortable being associated with and that give your potential customers a realistic sense of your business.

5) Analysis – After your ads run, it is critical to use the systems that you set up to measure results. By analyzing the traffic, sales, or increase in web traffic after your ads run, you should be able to get a sense of whether your ads are effectively targeting your customers.

Berk Marketing has been a marketing partner for businesses of all sizes since 1999. Contact us today at 866-747-4707 and let us help your business implement a successful direct response radio or TV advertising campaign.