Newspaper advertising in the San Diego Union Tribune is alive and well! The San Diego Union Tribune reaches over 230,000 daily readers and over 300,000 on the weekend. Yes the internet is becoming our source for news, but the Newspaper continues to service the affluent 35+ demo, giving direct response advertisers a nice return on investment.
Now is a great time to advertise in the San Diego Union Tribune
If you’re target market is Adults 35+, the San Diego Union Tribune will do a great job reaching this demographic. Readers are loyal and responsive to advertising. You will see response the day your ad hits, but will also see residual results days and even weeks later. It is very common for readers to cut out ads of interest, or save the paper with your ads inside.
When you advertise in the Union Tribune, the ad design and layout is very important
What size ad is right for you? Do you need color or will black and white do? I see many ads that look like articles, but they say “advertising” on the header. Do these types of ads work? The fact of the matter is, newspaper ads work in all shapes, sizes and colors. The ad layout is critical, and must include a unique offer and call to action. For best results, it is suggested that you consult with experts to determine the best way to showcase your company or service.
If you have questions about advertising in the San Diego Union Tribune, contact Berk Marketing. Berk Marketing is a direct response media broker/agency that can help you run effective ads in the San Diego Union Tribune, or any other newspaper in America. Additionally, Berk Marketing can help you advertise on Radio and TV.