What Radio Advertising Can Do For Your Business
Direct response radio advertising can be the most cost effective and farthest reaching method of generating new interest in your products and services and ultimately, growing your business. Put simply, radio advertising produces tangible results.
The difference between an effective radio advertising campaign and an ineffective one has something to do with the ads themselves, to be sure, but the manner in which you are approaching your customers – how you target your potential audience – can have a much greater impact on the efficacy of your campaigns.
Why Radio Advertising Works
Radio advertising operates without the aid of visual cues to the audience, within a very compressed amount of time, and typically addresses an audience at a time when they are ostensibly focused on other things such as driving – and despite all of this, or maybe because of, radio advertising is among the most effective and often used advertising methods available.
Generally speaking, radio listeners are focused on what they are listening to on the radio to some degree. The difference in their listening preferences can mean the difference in your targeting them as potential customers, and in the effectiveness and reach of your advertisements. Radio listeners who are listening to talk radio programs (see the earlier post regarding foreground listening) are much more likely to have an intense and emotional connection to the program that they are listening to and therefore, with your product spots and radio advertisements broadcast during their show.
The difference between radio advertising and television, internet, print, etc is most pronounced when we think of listeners in the car. Most people listen to the radio at the same time of day, while they are a somewhat captive audience, and tend to listen to the same programming repetitively. For advertisers looking to advertise on radio, this means that you can pinpoint a specific demographic and have a better chance of their being present and receptive to your messaging when they do hear it.
Return on Investment
Radio advertising tends to be among the most cost effective advertising methods available and have the greatest ROI. For the relative expense, radio typically yields more brand recognition, phone calls, and store visits from customers – in short, you get more bang for your advertising buck.
When you factor in choosing additional venues and markets like satellite radio advertising, cost saving methods such as choosing remnant radio advertising space, and the reduced production expenses of radio spots, radio advertising costs surprisingly little to get a fair amount of mileage and a huge amount of interest for your business. The duration and frequency of your campaigns is infinitely controllable, and your business has the ability to keep a close watch on your advertising budget.
How Berk Marketing Radio & TV Can Help You Create a Winning Radio Advertising Campaign
Berk Marketing can bring over 33 years of experience in the radio advertising world to bear and help your business create and implement a winning radio advertising campaign that will bring you real results, exposure, and customers. Give us a call today at 866-747-4707 and let us help your business succeed!