Media buying for Radio and TV advertising is like haggling with a car salesman. The radio and TV stations will fight you tooth and nail to get themselves the best deal… NOT you the advertiser.
The very best way to get deals on radio and TV media buys is through a 3rd party media buyer. At Berk Marketing, we become you’re in house media brokerage firm. As a result of large annual advertising expenditures, we have access to some of the very best rates in the country. Our media buyers constantly negotiate with local and national media outlets, giving our clients the lowest unit rate possible during your advertising window. Further, in many cases we can provide “remnant ad rates” (last minute un-sold inventory) saving up to 50% or more off “street rates”.