Great radio ads begin with well written scripts. Too often, advertisers try to cram in way too much information resulting in 90 seconds of copy in a 60 second spot. The key to writing a winning radio advertising script is to grab the listeners attention in as few words as possible. A well written sixty second radio script should be at a word count at or near 185. But a word count can be deceiving. As an example. “…give us a call at 1-866-747-4707 or visit us online at BerkMarketing.com.” What is the word count in this example? If your answer is 12 your are incorrect. The way to know the exact word count is to write scripts phonetically. Again, using the same example but written phonetically: “…give us a call at one eight six six, seven four seven, forty seven oh seven or visit us online at Berk Marketing dotcom. Correct word count: 25.
Our radio cost per lead has never been lower…
1st day advertising on SIRIUS/XM our phone started ringing with Corvette buyers!
National radio advertising at the lowest rates possible...
Berk Marketing has 100% control over our advertising due to one simple fact, we trust their expertise and we get results.
Our business has gone up 20% each year since we started using Berk Marketing and their RADIO expertise.
We had never used RADIO until we had discussions with Berk Marketing. By using key PERSONALITY endorsements, our business has never been better.
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There is no doubt that we see increase in volume as a result of our association with Berk Marketing.
Berk Marketing has amazed us! Our ads run, phones ring.
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