Radio is a powerful advertising tool which may boost sales for most any small business. Have you ever driven down the road only to hear a catchy tune and for the rest of the day that particular song is stuck in your head? No matter what task you participate in, or how distracted you become, the song keeps popping back into your mind. Radio advertising works on
the same basic concept. People tend to remember what they hear broadcasted. It is for this reason that on air advertising is so successful. However, radio advertising costs can be steep. Yet, if you buy remnant radio advertising, the savings will make this means of marketing largely more obtainable. Below is some information and tips on remnant radio advertising which you may find interesting.
What is remnant radio advertising?
Radio stations have inventory capacities, much like seats on an airline. When forecasts show un-sold inventory, stations are forced to reduce rates and offer access to remnant advertising.
Why is remnant inventory sold for less?
Radio stations are in the PROFIT business, and ever radio ad UN SOLD is lost revenue. It is imperative that each ad slot be filled. As a result, remnants are offered at discounted rates.
How you can buy remnant radio advertising
There are two main ways to go about purchasing remnant radio advertising slots. First, you may choose to contact the radio station directly. Some stations will offer you discounts, but most offer through brokers only. So, the second way to access remnant radio advertising is to call upon the services of a professional marketing service.
If you choose to deal directly with the stations sales department be ready for some serious negotiating. It is true that remnant radio ad slots need to be sold as quickly as possible. As a result, they reflect a price reduction. However, sales representatives are trained to try to secure the most money possible. If it is obvious that you are new as purchaser these sales professionals may play hard ball when it comes to price reductions.
It may be much easier for you to pursue the second option of obtaining remnant radio advertising space. This involves enlisting the help of a professional marketing service which specializes in radio. Such a service has access to a barrage of local and nationally syndicated radio stations and spaces. They employee specialist who are trained in securing remnant slots at deep discounts, on stations throughout America.
An adequate marketing services may also aid you in designing an appropriate and successful radio ad. Customized direct response campaigns are what it takes to make buyers aware of your businesses product or services. Buyer awareness is the key to increased sale and profit margins.
There is no doubt that it is a wise choice to buy remnant advertising space. This will greatly promote your business. If you are searching for a professional marketing service consider Berk Marketing Radio & TV. They have a solid relationship with radio stations and networks and offer an abundance of experience. This can lead you to a very good ROI.