Los Angeles is one of the biggest urban areas in the country. Especially when you add in Orange County, the San Fernando Valley, and the Inland Empire, all of which are included in the market’s TV viewing area. So that means advertising on TV in L.A. is out of reach for all but the richest companies, right? NO!
For one thing, the L.A. television market has long been possibly the most competitive in the country. In addition to stations carrying the Big Three networks – KNBC, KCBS (KCAL-TV), and KABC – L.A. has been a pioneer for INDEPENDENT TV stations for decades. Most markets have one or maybe two of these. But since way back when, L.A. has had FOUR major independent stations… KTLA, KTTV, KHJ and KCOP. (In 1986, KTTV became the affiliate for Fox… now regarded as the fourth major network.)
What does this history lesson mean for advertisers? The longtime COMPETITION among these stations has fragmented audiences and created affordable opportunities for advertisers of all sizes to put their message on TV.
At Berk Marketing, we have years of experience finding these opportunities and figuring out which stations, shows, and even times of day get the best results for our clients.
We have already done all the trial and error for you. With Berk Marketing, you get the benefit of our having gone down every path there is, and knowing what works and what doesn’t.
But what about producing a TV spot… isn’t that expensive all by itself? Not anymore! With today’s digital editing technology and widely available stock photography and video, we can create a very effective commercial for you for less than $2,000… often much less. Not only will it reflect well on your business, but most importantly, it will make the phone ring or your website light up. And let’s face it, that’s all that matters.
Just send us a note at Results@BerkMarketing.com, or give us a call at 866-747-4707, and let’s talk about advertising on TV in Los Angeles (or any other city in the country for that matter). We can quickly estimate the cost of putting together an on-air schedule to test the waters. There is no cost or obligation for you to have Berk Marketing create a customized plan for you until you decide to give it a try.
