NBC TV Channel 4 is a Los Angles TV station operated by NBC. It is located in Burbank, California in the NBC Studios facility. The station is also offered to DirecTV subscribers as well. KNBC, also known as Channel 4, started broadcasting in 1949 with the call letters KNBH, standing for NBC Hollywood. In 1954, the call letters were altered to KRCA (which stood for the Radio Corporation of America – the parent company of NBC at the time). In 1962, the station was given its current call letters and moved from its old facility at the corner of Sunset and Vine in Hollywood to studios in Burbank.
Sixty Years of Broadcasting
Needless to say, KNBC has been broadcasting for quite a while in Los Angeles. It celebrated this fact in 2009 on a 60th anniversary program which showcased news stories and presented former staff and hosts on the local NBC-affiliated station. In 2007, it was announced that the station, along with other affiliated stations, would move to a new digital studio.
The station broadcasts community events as well as syndicated programs. Some of its popular shows include:· Access Hollywood;· Extra; and· The Tonight Show.
Former News Personalities
KNBC’s newscasts are often at the top of the ratings poll. Some of the former news personalities on the station include TomBrokow, Pat Sajak, Bryant Gumbel, Tom Snyder, and David Horowitz. Current on-air personalities during the week include Chuck Henry, Colleen Wiliams, Ana Garcia, Alycia Lane, and Kathy Vara.
The Benefits of Placing TV Ads on NBC TV Channel 4, Los Angeles
Businesses that advertise on NBC TV Channel 4 have had great success over the years. If you want to expand your customer base as well as your company’s visibility in the marketplace, then advertising on stations such as KNBC is a good solution. TV advertising and buying media spots on popular radio stations can be done economically when you use a third-party media buyer like Berk Marketing. When you utilize the services of a company like Berk Marketing, you can make every advertising dollar that you spend count.
Look at the Benefits of Using an Intermediary
That’s because Berk Marketing works at negotiating the best spots for your company so your message is relayed to your target market. They also keep track of leads so you can direct your monies toward markets that can offer you a better return on your investment.