Peter Berk – Founder & President
With over 33 years in the radio business, you could say that radio is in Peter’s blood at this point. Having been an on-air personality, an account exec, a sales manager, and everything you could think of in between, Peter knows the radio business inside and out. His goal in partnering with his clients today is to use his wealth of experience to ensure that his clients are receiving the best rates in the most effective venues for their advertising campaigns.
Peter began his career in 1978 as a disc jockey at a California college station. His first professional DJ spot was on KCHS AM in Truth or Consequences, NM (Yes, there really is a Truth or Consequences, NM). After a stint in Wyoming as an account executive for local KEVA AM, Peter moved back to California and worked for a group of radio stations in San Luis Obispo.
Within a short time, Peter found himself in the major Los Angeles markets as a sales manager of one of the largest stations at the time, KABC/KMPC. It was in this position that Peter was able to implement many revolutionary advertising concepts that developed into strong direct response vehicles for his clients. In the early 1980’s, the Radio Advertising Bureau recognized Peter with its prestigious “Certified Radio Marketing Consultant” accreditation.
Since 1999, Peter has been working hard to build lasting partnerships with his clients and to help their direct marketing campaigns succeed. He brings his years of experience in the field to bear in order to help his clients get the most out of their advertising efforts.
If you’ve been in touch with Peter, or with Berk Marketing, you already know that phone calls and emails are returned promptly (usually within minutes). Contact Peter today and see what he can do for your business.