Advocates for Our Clients

Berk Marketing has a simple mission: we are advocates for our clients’ interests. We don’t work for radio or television stations. We aren’t in the business of selling ad space to fill a calendar. We work for you, our clients. We make it our mission to get you the most effective results with your advertising.

“Our goal is simple: we help build success stories with our clients, who we think of as our partners.”

If your goal in advertising for your business is to start the phone ringing, increase website traffic, or to get more customers into your store, then we are your firm. We understand the intricacies of the direct response radio and television advertising business. We should, we’ve been involved in it for decades. Berk Marketing can help your business develop and implement a direct marketing strategy from start to finish. We can help make your advertising campaigns a success whether they are in radio, TV, outdoor, or internet marketing. We offer our expertise in:

  • Planning all Media Buys
  • Script Writing
  • Production
  • Arranging Personality Meetings
  • Rate Negotiation
  • Execution of Media Buys
  • Tracking Results
  • Analytics

Meet Our Team

Peter Berk

Peter Berk – Founder & President

With over 33 years in the radio business, you could say that radio is in Peter’s blood at this point. Having been an on-air personality, an account exec, a sales manager, and everything you could think of in between, Peter knows the radio business inside and out. His goal in partnering with his clients today is to use his wealth of experience to ensure that his clients are receiving the best rates in the most effective venues for their advertising campaigns.

Peter began his career in 1978 as a disc jockey at a California college station. His first professional DJ spot was on KCHS AM in Truth or Consequences, NM (Yes, there really is a Truth or Consequences, NM). After a stint in Wyoming as an account executive for local KEVA AM, Peter moved back to California and worked for a group of radio stations in San Luis Obispo.

Within a short time, Peter found himself in the major Los Angeles markets as a sales manager of one of the largest stations at the time, KABC/KMPC. It was in this position that Peter was able to implement many revolutionary advertising concepts that developed into strong direct response vehicles for his clients. In the early 1980’s, the Radio Advertising Bureau recognized Peter with its prestigious “Certified Radio Marketing Consultant” accreditation.

Since 1999, Peter has been working hard to build lasting partnerships with his clients and to help their direct marketing campaigns succeed. He brings his years of experience in the field to bear in order to help his clients get the most out of their advertising efforts.

If you’ve been in touch with Peter, or with Berk Marketing, you already know that phone calls and emails are returned promptly (usually within minutes). Contact Peter today and see what he can do for your business.

Nancy Berk

Nancy Berk & Wally – Client Services and Key Account Relations

Nancy Berk is responsible for client services and key account relations. With a BS Degree in Advertising/Marketing, Nancy offers clients a level of customer service that is second to none. Nancy has previously worked in the marketing department for Vivitar Cameras and brand marketing for the Carnation Company.

Wally Berk is a Soft Coated Wheaten Terrier in charge of corporate fitness. Wally loves long walks with lots of trees and fire hydrants. wally@berkmarketing.com

Our Advisors

Tim Hackett
Tim HackettKey Accounts/Creative Solutions
Tim Hackett has built award-winning promotions and events for advertisers both national and local for over 25 years. He consistently drives participation and traffic for clients through the creative use of media, publicity, email and social networks.
Bruce Barker
Bruce BarkerRadio & Video Production Supervisor
Bruce entered the world of voiceover and production when he was just a freshman in High School, working in small-town radio in Western Alaska. In 1987 he followed the sun, and began performing numerous on-air and behind-the-scenes functions at a variety of Southern California radio stations. By the late 1990s, Bruce was moving heavily into voiceovers for television and eventually broke away from “corporate radio” to devote his full-time energies to voice work and commercial production. His company, RightAfterThis.com, produces everything from internet TV shows to live radio broadcasts, audiobooks to TV documentaries, all from a five-studio complex in North Hollywood, CA. Bruce can be heard nationally on commercials for Pacific Life Insurance, Pro Flowers, Sony Playstation, and more; he’s the voice of Speed Channel’s “Pinks All Out”; presently has fifty-or-so local radio and TV commercials airing; and on those rare downtimes you’ll likely find him tinkering under the hood of a late-‘50s Ford.
Gary Gil
Gary GilDigital Marketing Specialist
Gary is a serial entrepreneur with over 25 years of experience in sales and marketing and is currently the CEO of Valuestream, a marketing strategy consulting firm specializing in business growth through digital marketing. Gary specializes in a customer-centric marketing strategy called MVC marketing that is designed to drive business growth by optimizing customer acquisition as well as other key components in the marketing process.

Valuestream works with startups as well as established companies and helps to increase sales, revenue and profits by implementing digital marketing strategies, optimizing sales funnels and monetization processes.

Rex Poole
Rex PooleWebsite Design & Developer
Rex Poole has more years of experience as an artist, designer, editor, animator and web developer than he would care to disclose. Rex has utilized his creative skills for a wide range of clients from the federal government to the entertainment industry. He has worked on the Emmy Award winning PBS children’s series, Word World, and was recently honored with a Telly award for his promotional video produced for Ghirardelli. After achieving his lifelong dream of escaping the brutally cold winters and tropical summer humidity of the east coast for Southern California, he spends his free time enjoying the beauty of his adopted home from behind the wheel of his vintage Corvette convertible, and counting down the days until the next Long Beach Grand Prix.