Contact

Contact Berk Marketing

Call (866) 747-4707 and you reach Peter Berk or a Berk-trained partner, not a switchboard. Or use the form at the bottom of this page and we come back with a written media plan, or an honest reason not to buy.

Request a Free Media Plan Request a Free Competitive Report

No cost, no obligation. Or call (866) 747-4707 and speak with Peter Berk or one of his Berk-trained partners.

Radio since 1978Independent since 1999 Certified Radio Marketing ConsultantWe represent advertisers, not stations

Contact details

Berk Marketing
Independent radio, TV and SiriusXM media buying
San Diego, California
(866) 747-4707
results@berkmarketing.com
Serving advertisers nationwide

What happens when you get in touch?

You get a conversation with an independent media buyer, not a pitch from someone with airtime to move. Peter Berk asks what you sell, who buys it and what you can commit. If broadcast can carry that, we come back with a written plan: stations, dayparts, weights, negotiated prices. If it cannot, we say so.

None of that is billed. Berk Marketing is paid by standard media commission built into the buy, split with Hybrid Media Services on most campaigns. Reach us on (866) 747-4707, at results@berkmarketing.com, or through the form below.

How it goes

From first contact to a plan you can act on

1. What you send

A few lines: what you sell, who buys it, where, and roughly what you can spend over how long. Attach any proposal you hold. No brief needed.

2. What we come back with

A straight read on whether broadcast fits, and if so a written recommendation with real availability and negotiated pricing across radio, SiriusXM, streaming and television. Send a proposal instead and it comes back scored against our ten points.

3. What it costs

Nothing. No retainer, no planning fee, no charge for a review. We are paid by the media commission already inside the buy, so an expensive plan pays no better than a lean one.

4. What happens next

You decide. Approve it and we place the schedule, produce the commercial in house and set up tracking. Take the plan elsewhere and that is fine. Nothing is booked until you say so.

Where to start

Three ways to start

Request a media plan

A product, a budget, no schedule yet. Use the form below and we build the buy from scratch: which medium, which stations, which dayparts, what weight, what it should cost.

See what your competitors are running

Before you spend a dollar, we will run a competitive monitoring report through our strategic partner Hybrid Media Services. It shows which stations your competitors are buying and how heavily. In many cases nothing shows up at all, and that is useful too.

Just call and talk it through

Sometimes one question is all you need answered. Call (866) 747-4707 and ask it. No form, no qualification script, no email sequence.

Not sure who else is advertising in your category? We will run a competitive monitoring report for you at no charge, through our strategic partner Hybrid Media Services, and show you where your competitors are running before you commit a dollar. In many cases nothing shows up at all, and that is worth knowing too.

Get the Report

Before you call

What to have ready when you call

None of it is required, but a call that covers these gets a real answer the same day.

About the business

What you sell. The offer as a customer would hear it, and what separates it from the next spot in the break.
Who buys it. Age, sex, income, considered purchase or impulse. Formats are picked from the buyer, not the product.

About the buy

A rough budget. Not a final number. What you could commit per month, and for how many months, says whether broadcast is realistic.
Geography. One city, a few states or nationwide. That alone rules half the options out before anyone quotes a rate.
Any existing proposal. Whatever a station, network or agency sent. The fastest way to show what the market is quoting you.

If you have none of it yet, call anyway. Working that out is most of what a first conversation is for.

Is this worth your call?

Who we can help, and who we cannot

Worth getting in touch if

You sell to a broad consumer audience, not a short list of accounts.
You can fund a run of weeks and judge it at the end, not after three days.
You hold proposals and cannot tell a fair rate from a padded one.
You want one buyer negotiating radio, satellite, streaming and TV against each other.
You will put a tracking number on the campaign and act on what it says.
You want to be told when broadcast is wrong for you.

We are probably not your answer if

You are a station or network looking to sell inventory. We buy for advertisers only.
You want a guaranteed cost per lead before anyone has seen your category.
Your whole market is a few hundred named companies. Buy the list, not the airwaves.
You need click-level attribution by Friday. Broadcast response is inferred.
You are shopping purely on rate, wherever it clears cheapest.
You want an agency to ratify a plan you have already decided on.

Telling you no costs us a commission and nothing else. That is why it is safe to ask.

FAQs

Before you get in touch

Is there a charge for calling or for a media plan?

No. There is no retainer, no planning fee and no charge for a competitive report. We are paid by standard media commission built into the buy, split with Hybrid Media Services on most campaigns. If we place nothing, you owe nothing.

Will I be pressured to buy?

No, and there is no mechanism for it. We hold no inventory, so there is no unsold airtime to clear this month. If broadcast is wrong for what you sell, we say so. If the proposal you hold is a good buy, we say take it.

How fast will I hear back?

Calls to (866) 747-4707 reach Peter Berk or one of his Berk-trained partners during business hours, Pacific time. Forms and emails are answered by a person, usually the same business day. A full written plan takes longer, because it means going to stations for real availability and price.

Do you work outside the United States?

We buy across the United States: national radio, SiriusXM, national and satellite television, streaming platforms. We do not place airtime in foreign markets. An overseas company selling to American consumers is a normal client; a campaign aimed outside the US is not.

What if I already work with an agency?

Then keep working with them. You can still send their proposal for a free review, and many advertisers do that before renewing. If your agency is buying well, that is what the review says.

Do you handle small budgets?

Sometimes, and we are straight about when we cannot. Broadcast works through repetition, so the question is not whether a budget is small but whether it buys enough frequency for long enough to be heard. A modest budget in one market can work. Spread nationally, it will not.

Keep reading

Tell us what you sell and who buys it

Use the form directly below and you get a straight answer: a written media plan, a scored review of the proposal you hold, or a reason not to spend the money. All three are free.