You've Heard the Ads. Meet the Agency Behind Them.
For more than 40 years, Berk Marketing has helped businesses grow through strategic Radio, TV, and SiriusXM advertising. From creating the nationally recognized Big Lou Term Life Insurance campaign to building long-running success stories across multiple industries, we’ve helped clients generate leads, build brands, and achieve measurable results.
Every campaign tells a story. Here are a few of the brands we’ve helped grow through strategic media buying, creative development, and long-term campaign management.
Big Lou Term Life Insurance
Building One of America’s Most Recognized Radio Brands
Client: Term Provider
Industry: Life Insurance
The Challenge
In 2011, Term Provider wanted to break through the clutter of traditional life insurance advertising. The objective was to create a memorable brand that would connect with everyday Americans, especially those who thought their age, weight, medications, or health history might prevent them from obtaining affordable life insurance.
The Strategy
Berk Marketing worked with Term Provider to develop and launch the BIG LOU campaign, featuring a relatable spokesperson who spoke directly to the target audience with humor, authenticity, and memorable storytelling.
Our team has since created original entertaining radio commercials, continually refreshing the campaign while maintaining a consistent brand voice. Berk Marketing also manages the strategic planning, media buying, and optimization of the campaign across local, regional, national, and SIRIUSXM radio.
The Results
The BIG LOU campaign continues to run successfully across America. The campaign has become one of the longest-running direct-response radio campaigns in the life insurance category and has built exceptional brand recognition among radio listeners.
Its longevity is a testament to the power of combining compelling creative, disciplined media buying, continuous optimization, and a long-term partnership focused on measurable results.
A Long-Term Partnership
Since 2011, Berk Marketing has been proud to serve as Term Provider’s radio advertising agency, helping grow the BIG LOU brand into a nationally recognized direct-response success story.
“There is no doubt that we see increase in volume as a result of our association with Berk Marketing.
“1st day advertising on SIRIUS/XM our phone started ringing”
“Radio advertising is a major traffic driving piece to our events…”
“Berk Marketing offers incredible customer service…”
“Berk Marketing has strong media relations…”
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