Reviewed by Peter Berk, President and Chief Media Strategist, Berk Marketing · Last updated 6 September 2026

These are the commercial radio stations you can actually buy in the ten largest United States radio markets, listed strongest first by audience share. Use them to sanity check a proposal: if a station is being sold to you as a market leader, this is where you look first.

Every share below comes from one book, so the markets are comparable with each other. Berk Marketing represents advertisers, not radio stations or media companies, which is why the non-commercial stations are separated out. Several of them beat every buyable station in their market, and a seller quoting a market rank rarely mentions that.

How to read these lists

Market rank order follows the Nielsen Audio market ranks used on our top 100 radio markets page. Jump to a market: New York, Los Angeles, Chicago, Dallas-Fort Worth, Houston-Galveston, San Francisco, Atlanta, Washington DC, Philadelphia, Boston.

1. New York

StationDialBrandingFormatOwnerShare
WLTW-FM106.7 FMLite FMACiHeartMedia7.9
WINS-FM92.3 FM1010 WINS on 92.3NewsAudacy7.4
WCBS-FM101.1 FMCBS-FMClassic HitsAudacy5.7
WHTZ-FM100.3 FMZ100CHRiHeartMedia5.2
WAXQ-FM104.3 FMQ104.3Classic RockiHeartMedia4.8
WBLS-FM107.5 FMWBLSAdult R&BMediaCo4.5
WABC-AM770 AMTalkradio 77 WABCConservative TalkRed Apple Media4.1
WNEW-FM102.7 FMNew 102.7Hot ACAudacy4.1
WKTU-FM103.5 FM103.5 KTUHot ACiHeartMedia4.0
WFAN-FM101.9 FMSports Radio 101.9 WFANSportsAudacy3.5
WSKQ-FM97.9 FMMega 97.9Spanish TropicalSpanish Broadcasting System3.5
WPAT-FM93.1 FM93.1 AmorSpanish ContemporarySpanish Broadcasting System3.0
WQHT-FM97.1 FMHot 97Rhythmic CHRMediaCo2.7
WWPR-FM105.1 FMPower 105.1Hip Hop and R&BiHeartMedia2.6
WEPN-FM98.7 FMLa Exitosa 98.7Bilingual ACEmmis1.6
WXBK-FM94.7 FM94.7 The BlockClassic Hip HopAudacy1.6
WOR-AM710 AM710 WORNews and TalkiHeartMedia1.5
WXNY-FM96.3 FMLa X 96.3Spanish ContemporaryTelevisaUnivision1.4
WBBR-AM1130 AMBloomberg 1130Business NewsBloomberg Communications0.9
WKMK-FM106.3 FMThunder 106CountryPress Communications0.8
WKXW-FM101.5 FMNew Jersey 101.5Talk and Classic HitsTownsquare0.8
WDHA-FM105.5 FMWDHA 105.5RockBeasley0.5
WMGQ-FM98.3 FMMagic 98.3ACBeasley0.5
WHUD-FM100.7 FM100.7 WHUDACPamal0.4
WLIR-FM107.1 FMTalkradio 107.1Conservative TalkRed Apple Media0.4

Not buyable in this market: WNYC-FM 93.9 (4.2), WQXR-FM 105.9 (2.9), WPLJ-FM 95.5 K-Love (1.7), WFUV-FM 90.7 (0.8), WAWZ-FM 99.1 Star (0.6), WBGO Jazz 88 (0.5), WNVU-FM 93.5 (0.4) and WARW-FM 96.7 Air1 (0.3).

2. Los Angeles

StationDialBrandingFormatOwnerShare
KBIG-FM104.3 FMMYfmHot ACiHeartMedia6.2
KRTH-FM101.1 FMK-Earth 101Classic HitsAudacy5.9
KOST-FM103.5 FMKOST 103.5ACiHeartMedia5.8
KTWV-FM94.7 FMThe WaveRhythmic ACAudacy4.8
KCBS-FM93.1 FMJack FMAdult HitsAudacy4.7
KFI-AM640 AMKFI AM 640News and TalkiHeartMedia4.4
KLOS-FM95.5 FMKLOSClassic RockMeruelo Group3.6
KLVE-FM107.5 FMAmorSpanish ContemporaryTelevisaUnivision3.6
KROQ-FM106.7 FMK-ROQAlternativeAudacy3.4
KIIS-FM102.7 FMKIIS FMCHRiHeartMedia3.3
KLAX-FM97.9 FMLa RazaRegional MexicanSpanish Broadcasting System3.3
KYSR-FM98.7 FMAlt 98.7AlternativeiHeartMedia3.1
KNX-AM1070 AMKNX NewsNewsAudacy3.0
KKGO-FM105.1 FMGo Country 105CountryMount Wilson FM Broadcasters2.5
KLYY-FM97.5 and 107.1 FMJoseSpanish Adult HitsEntravision2.5
KRRL-FM92.3 FMReal 92.3Hip Hop and R&BiHeartMedia2.4
KJLH-FM102.3 FMRadio Free KJLHAdult R&BTaxi Productions2.1
KSCA-FM101.9 FMLa Nueva 101.9Regional MexicanTelevisaUnivision1.9
KPWR-FM105.9 FMPower 106Rhythmic CHRMeruelo Group1.8
KLAC-AM570 AMAM 570 LA SportsSportsiHeartMedia1.7
KRCD-FM103.9 and 98.3 FMRecuerdoSpanish Adult HitsTelevisaUnivision1.7
KBUE-FM105.5 and 94.3 FMQue BuenaRegional MexicanMediaCo1.5
KXOL-FM96.3 FMMega 96.3Spanish ContemporarySpanish Broadcasting System1.5
KDAY-FM93.5 FMKDAYClassic Hip HopMeruelo Group1.1
KFWB-AM980 AMLa Mera Mera 980Classic Regional MexicanLotus0.9
KLLI-FM93.9 FMCali 93.9Bilingual ACMeruelo Group0.8
KSPN-AM710 AMESPN LA 710SportsGood Karma0.8

Not buyable in this market: KPCC-FM 89.3 LAist (3.7), KUSC-FM 91.5 (2.9), KKJZ-FM 88.1 (2.0), KCRW-FM 89.9 (1.9), KKLQ-FM 100.3 K-Love (1.4) and KAIA-FM 95.9 Air1 (0.8).

3. Chicago

StationDialBrandingFormatOwnerShare
WTMX-FM101.9 FMThe MixHot ACHubbard6.0
WBBM-AM780 AM and 105.9 FMNewsradioNewsAudacy5.8
WVAZ-FM103.1 FMV103Adult R&BiHeartMedia5.5
WXRT-FM93.1 FM93XRTAAAAudacy5.4
WLIT-FM93.9 FMLite FMSoft ACiHeartMedia4.9
WUSN-FM99.5 FMUS99CountryAudacy4.9
WDRV-FM97.1 FMThe DriveClassic RockHubbard4.5
WKSC-FM103.5 FMKiss FMCHRiHeartMedia3.4
WRME-LD87.7 FMMeTV FMSoft OldiesWeigel3.2
WGN-AM720 AM720 WGNNews and TalkNexstar3.0
WOJO-FM105.1 FMQue BuenaRegional MexicanTelevisaUnivision3.0
WSCR-FM104.3 FMThe ScoreSportsAudacy2.7
WGCI-FM107.5 FMWGCIHip Hop and R&BiHeartMedia2.5
WBBM-FM96.3 FMB96CHRAudacy2.4
WLEY-FM107.9 FMLa LeyRegional MexicanSpanish Broadcasting System2.2
WCHI-FM95.5 FMRockRockiHeartMedia2.0
WTBC-FM100.3 FMThrowback90s and 00s HitsHubbard2.0
WPPN-FM106.7 FMAmorSpanish ContemporaryTelevisaUnivision1.6
WPWX-FM92.3 FMPowerHip Hop and R&BCrawford1.5
WMVP-AM1000 AMESPN ChicagoSportsGood Karma1.2
WVIV-FM93.5 FMLatino MixSpanish ContemporaryTelevisaUnivision1.2
WSRB-FM106.3 FMWSRBAdult R&BCrawford0.7
WIIL-FMnot confirmed95 WIIL RockRockConnoisseur0.6
WCCQ-FM98.3 and 102.3 FMFree CountryCountryConnoisseur0.5
WRLL-AM1450 AM1450 AMSpanish VarietyMidway0.5

Not buyable in this market: WBEZ-FM 91.5 (3.3), WFMT-FM 98.7 (2.5), WCKL-FM 97.9 K-Love (2.3) and WAWE-FM 94.3 Air1 (0.4).

4. Dallas-Fort Worth

StationDialBrandingFormatOwnerShare
KDGE-FM102.1 FMStarACiHeartMedia6.0
KDMX-FM102.9 FMMixHot ACiHeartMedia4.8
KHKS-FM106.1 FMKiss-FMCHRiHeartMedia4.1
KLNO-FM94.1 FMQue BuenaRegional MexicanTelevisaUnivision4.0
KSPF-FM98.7 FMThe SpotClassic HitsAudacy3.9
KJKK-FM100.3 FMJack FMAdult HitsAudacy3.8
KRLD-FM105.3 FMThe FanSportsAudacy3.8
KKDA-FM104.5 FMK104Hip Hop and R&BService Broadcasting3.2
KVIL-FM103.7 FMAltAlternativeAudacy3.0
KRNB-FM105.7 FMSmooth R&BAdult R&BService Broadcasting2.9
KMVK-FM107.5 FMLa GrandeRegional MexicanAudacy2.8
KZPS-FM92.5 FMLone StarClassic RockiHeartMedia2.7
KDXX-FM107.9 and 107.1 FMLatino MixSpanish ContemporaryTelevisaUnivision2.3
KBFB-FM97.9 FMThe BeatRhythmic CHRUrban One2.2
KBOC-FM98.3 FMLunaSpanish Adult HitsMediaCo1.9
KEGL-FM97.1 FMThe EagleRockiHeartMedia1.5
KRLD-AM1080 AMNewsRadioNews and TalkAudacy1.4
KZZA-FM106.7 FMLa RancheraRegional MexicanMediaCo1.0
KNOR-FM93.7 FMLa RazaRegional MexicanMediaCo0.7

Not buyable in this market: KLTY-FM 94.9 K-Love (3.7), KYDA-FM 101.7 Air1 (3.6), KERA-FM 90.1 (2.8), KCBI-FM 90.9 (1.8), KKXT-FM 91.7 (1.5), WRR-FM 101.1 (1.4), KNTU-FM 88.1 (1.0), KAWA-FM 89.7 (0.9) and KFZN-FM 94.5 (0.7). Note that K-Love and Air1 both rank inside what would otherwise be this market’s top five, so the commercial order above looks different from a raw ratings table.

5. Houston-Galveston

StationDialBrandingFormatOwnerShare
KODA-FM99.1 FMSunnyACiHeartMedia9.6
KGLK-FM106.9 and 107.5 FMThe EagleClassic RockUrban One6.8
KMJQ-FM102.1 FMMajicAdult R&BUrban One6.6
KTBZ-FM94.5 FMThe BuzzRock and AlternativeiHeartMedia5.5
KKBQ-FM92.9 FM93QCountryUrban One5.4
KKHH-FM95.7 FMThe SpotAdult HitsAudacy5.3
KTRH-AM740 AMNewsRadioNews and TalkiHeartMedia4.7
KHMX-FM96.5 FMMixHot ACAudacy4.0
KLOL-FM101.1 FMMegaSpanish ContemporaryAudacy3.8
KILT-FM100.3 FMThe BullCountryAudacy2.7
KBXX-FM97.9 FMThe BoxRhythmic CHRUrban One2.6
KROI-FM92.1 FMLa LeyRegional MexicanSpanish Broadcasting System2.5
KOVE-FM106.5 FMAmorSpanish Adult HitsTelevisaUnivision2.4
KQQK-FM107.9 FMEl NorteRegional MexicanMediaCo2.4
KQBT-FM93.7 FMThe BeatHip Hop and R&BiHeartMedia2.3
KTJM-FM98.5 and 101.7 FMLa RazaRegional MexicanMediaCo2.1
KLTN-FM102.9 FMQue BuenaRegional MexicanTelevisaUnivision1.5
KAMA-FM104.9 FMLatino MixSpanish ContemporaryTelevisaUnivision1.4
KBME-AM790 AMSportsTalkSportsiHeartMedia1.4
KILT-AM610 AMSportsRadioSportsAudacy0.7
KESS-FM93.3 FMEstereo LatinoRegional MexicanTelevisaUnivision0.4

Not buyable in this market: KSBJ-FM 89.3 (5.2), KUHF-FM 88.7 (4.1), KTSU-FM 90.9 (1.9), KPFT-FM 90.1 (0.9), KHVU Vida Unida (0.8), KHCB-FM 105.7 (0.6), KLVH-FM 97.1 K-Love (0.5) and KHJK-FM 103.7 Air1 (0.4).

6. San Francisco

StationDialBrandingFormatOwnerShare
KCBS-AM740 AM and 106.9 FMAll News 106.9 and 740 KCBSNewsAudacy8.9
KOIT-FM96.5 FM96.5 KOITACConnoisseur5.0
KISQ-FM98.1 FM98.1 The BreezeSoft ACiHeartMedia4.6
KIOI-FM101.3 FMStar 101.3Hot ACiHeartMedia4.2
KMVQ-FM99.7 FM99.7 NowCHRConnoisseur3.8
KLLC-FM97.3 FMAlice @ 97.3Hot ACAudacy3.5
KITS-FM105.3 FMLive 105AlternativeAudacy3.0
KRZZ-FM93.3 FM93.3 La RazaRegional MexicanSpanish Broadcasting System3.0
KYLD-FM94.9 FMWild 94.9CHRiHeartMedia2.8
KOSF-FM103.7 FMClassic Hits 103.7Classic HitsiHeartMedia2.3
KBLX-FM102.9 FM102.9 KBLXAdult R&BConnoisseur1.8
KBRG-FM100.3 FMAmor 100.3Spanish Adult HitsTelevisaUnivision1.8
KRBQ-FM102.1 FM102.1 JamsClassic Hip HopAudacy1.7
KGMZ-FM95.7 FM95.7 The GameSportsAudacy1.6
KBAY-FM94.5 FMBay Country 94.5CountryConnoisseur1.5
KMEL-FM106.1 FM106.1 KMELRhythmic CHRiHeartMedia1.5
KEZR-FM106.5 FMMix 106.5Hot ACConnoisseur1.3
KSOL-FM98.9 and 99.1 FMQue BuenaRegional MexicanTelevisaUnivision1.3
KVVF-FM105.7 and 100.7 FMLatino MixRhythmic CHRTelevisaUnivision0.9
KKIQ-FM101.7 FM101.7 KKIQHot ACConnoisseur0.7
KWVF-FM102.7 FM102.7 The WolfClassic HitsAmaturo Sonoma0.6
KXZM-FM93.7 FMRadio Lazer 93.7Regional MexicanLazer0.6
KUIC-FM95.3 FM95.3 KUICHot ACConnoisseur0.5
KZST-FM100.1 FM100.1 KZSTACAmaturo Sonoma0.4
KSRO-AMnot confirmedKSRONews and TalkAmaturo Sonoma0.3

Not buyable in this market: KQED-FM 88.5 (10.3, the highest share in the market), KDFC-FM 90.3 (3.5), KUSC-FM 91.5 (1.4), KLVS-FM 107.3 K-Love (1.2), KALW-FM 91.7 (1.0), KCSM Jazz 91 (1.0) and KEXC KEXP Bay Area (0.7). KQED outranks every buyable station here, which is worth knowing before anyone quotes a market leader.

7. Atlanta

StationDialBrandingFormatOwnerShare
WSB-AM750 AM and 95.5 FMWSBNews and TalkCox Media Group6.6
WVEE-FM103.7 FMV-103Hip Hop and R&BAudacy6.6
WAMJ-FM107.5 and 97.5 FMMajicAdult R&BUrban One6.5
WSRV-FM97.1 FMThe RiverClassic RockCox Media Group6.5
WALR-FM104.1 FMKiss 104.1Adult R&BCox Media Group5.0
WSB-FM98.5 FMB98.5ACCox Media Group4.9
WUBL-FM94.9 FMThe BullCountryiHeartMedia4.3
WZGC-FM92.9 FMThe GameSportsAudacy3.5
WPZE-FM102.5 FMPraise 102.5GospelUrban One3.4
WHTA-FM107.9 FMHot 107.9Hip Hop and R&BUrban One2.7
WSTR-FM94.1 FMStar 94Hot ACAudacy2.6
WCNN-AM680 AM and 93.7 FMThe FanSportsDickey Broadcasting2.5
WRDG-FM96.1 FMThe BeatHip Hop and R&BiHeartMedia2.0
WWSZ94.5 FMStreetz 94.5Hip Hop and R&BCore Communications1.7
WBZY-FM105.7 FMZ105.7Spanish ContemporaryiHeartMedia0.6
WFOM106.3 FMXtra 106.3Conservative TalkDickey Broadcasting0.6
WLKQ-FM102.3 and 107.1 FMLa RazaRegional MexicanDavis Broadcasting0.5
WWPW-FM105.3 FMPower 105.3CHRiHeartMedia0.5

Not buyable in this market: WABE-FM 90.1 (5.3), WAKL-FM 106.7 K-Love (2.5), WAIA-FM 104.7 Air1 (2.1), WCLK-FM 91.9 (1.1), WVFJ The Joy FM (0.9) and WRAS-FM 88.5 (0.6).

8. Washington DC

StationDialBrandingFormatOwnerShare
WTOP-FM103.5 FMWTOP RadioNewsHubbard10.3
WHUR-FM96.3 FM96.3 WHURAdult R&BHoward University5.6
WASH-FM97.1 FM97.1 WASH-FMACiHeartMedia5.5
WWDC-FM101.1 FMDC101AlternativeiHeartMedia5.5
WBIG-FM100.3 FMBig 100Classic RockiHeartMedia4.1
WIHT-FM99.5 FMHot 99.5CHRiHeartMedia3.8
WIAD-FM94.7 FM94.7 The DriveClassic HitsAudacy2.8
WMMJ-FM102.3 and 92.7 FMMajicAdult R&BUrban One2.5
WPGC-FM95.5 FMWPGC 95.5Hip Hop and R&BAudacy2.5
WMZQ-FM98.7 FM98.7 WMZQCountryiHeartMedia2.4
WLZL-FM107.9 FMEl Zol 107.9Spanish ContemporaryAudacy2.3
WKYS-FM93.9 FM93.9 WKYSHip Hop and R&BUrban One2.1
WLNO-FM104.1 and 88.7 FMLatinoSpanish ContemporaryUrban One2.0
WJFK-FM106.7 FM106-7 The FanSportsAudacy1.8
WPRS-FM92.7 and 95.9 FMPraiseGospelUrban One1.4
WBQB-FM101.5 FMB101.5Hot ACCentennial0.9
WAFY-FM103.1 FMKey 103Hot ACManning0.4
WDCH-FM99.1 FMBloomberg 99.1Business NewsAudacy0.4
WTEM-AM980 AM and 95.9 FMThe TeamSportsUrban One0.3
WWEG-FM106.9 FM106.9 The EagleClassic HitsManning0.3
WRBS-FM95.1 FM95.1 Shine FMChristian ACBrighter Media0.2
WFLS-FM93.3 FM93.3 WFLSCountryConnoisseurnot reported

Not buyable in this market: WAMU-FM 88.5 (11.3, the highest share in the market), WGTS-FM 91.9 (5.7), WETA-FM 90.9 (3.1), WAIW-FM 92.5 Air1 (1.0), WLVW-FM 107.3 K-Love (0.9), WPFW-FM 89.3 (0.9) and WCSP C-SPAN Radio (0.2). WAMU outranks every buyable station in the market.

9. Philadelphia

StationDialBrandingFormatOwnerShare
WBEB-FM101.1 FMB101.1ACAudacy7.7
WMGK-FM102.9 FM102.9 MGKClassic RockBeasley7.4
WDAS-FM105.3 FM105.3 WDAS-FMAdult R&BiHeartMedia7.1
WIP-FM94.1 FMSportsRadio 94 WIPSportsAudacy6.4
WMMR-FM93.3 FM93.3 WMMRRockBeasley6.4
KYW-AM1060 AM and 103.9 FMKYW NewsradioNewsAudacy5.3
WXTU-FM92.5 FM92.5 XTUCountryBeasley4.4
WOGL-FM98.1 FMBig 98.1Classic HitsAudacy4.2
WUSL-FM98.9 FMPower 99Hip Hop and R&BiHeartMedia3.7
WBEN-FM95.7 FM95-7 Ben FMAdult HitsBeasley3.4
WRNB-FM100.3 FM100.3 RNBAdult R&BUrban One3.3
WTDY-FM96.5 FMThe New 96.5Hot ACAudacy3.0
WPPZ-FM107.9 FMClassix 107.9R&B OldiesUrban One2.8
WIOQ-FM102.1 FMQ102CHRiHeartMedia2.5
WRFF-FM104.5 FMAlt 104.5AlternativeiHeartMedia2.5
WKXW-FM101.5 FMNew Jersey 101.5Talk and Classic HitsTownsquare1.3
WPHT-AM1210 AMTalkRadio 1210Conservative TalkAudacy1.2
WPEN-FM97.5 FM97.5 The FanaticSportsBeasley1.1
WUMR-FM106.1 FMRumba 106.1Spanish CHRiHeartMedia1.1
WPST-FM94.5 FM94-5 PSTCHRTownsquare1.0
WSTW-FM93.7 FM93.7 WSTWCHRForever Media0.9
WEMG105.7 FMMega 105.7Spanish TropicalMega-Philadelphia0.4
WSJO-FM104.9 FMSoJo 104.9Hot ACTownsquare0.2

Not buyable in this market: WHYY-FM 90.9 (4.1), WKVP-FM 106.9 K-Love (3.8), WXPN-FM 88.5 (3.2), WRTI-FM 90.1 (1.2) and WYPA-FM 89.5 Air1 (0.2).

10. Boston

StationDialBrandingFormatOwnerShare
WMJX-FM106.7 FMMagic 106.7ACAudacy6.5
WXKS-FM107.9 FMKiss 108CHRiHeartMedia6.2
WROR-FM105.7 FM105.7 WRORClassic HitsBeasley5.8
WBMX-FM104.1 FMMix 104.1Hot ACAudacy5.6
WZLX-FM100.7 FM100.7 WZLXClassic RockiHeartMedia5.0
WBZ-FM98.5 FM98.5 The Sports HubSportsBeasley4.1
WXRV-FM92.5 FM92.5 The RiverAAANortheast Broadcasting3.9
WBGB-FM103.3 FMBig 103Adult HitsAudacy3.6
WKLB-FM102.5 FMCountry 102.5CountryBeasley3.6
WEEI-FM93.7 FMSportsRadio 93.7SportsAudacy3.5
WBQT-FM96.9 FMHot 96.9Rhythmic ACBeasley3.2
WBZ-AM1030 AMWBZ NewsRadio 1030News and TalkiHeartMedia3.2
WJMN-FM94.5 FMJam’n 94.5Rhythmic CHRiHeartMedia2.9
WRKO-AM680 AMWRKO AM 680News and TalkiHeartMedia2.7
WBWL-FM101.7 FM101.7 The BullCountryiHeartMedia1.7
WZRM-FM97.7 FMRumba 97.7Spanish ContemporaryiHeartMedia1.1
WBOS-FM92.9 FMBloomberg 92.9Business NewsBeasley0.8
WXKS-AM1200 AMTalk 1200Conservative TalkiHeartMedia0.4

Not buyable in this market: WBUR-FM 90.9 (6.8, the highest share in the market and a station high), WCRB-FM 99.5 (4.3), WGBH-FM 89.7 (3.0), WERS-FM 88.9 (1.4), WKVB-FM 107.3 K-Love (0.9) and WNKC-FM 104.9 K-Love (0.2). WBUR outranks every buyable station in the market.

What these numbers do not tell you

Share tells you how much of a market’s listening a station holds. It does not tell you whether the people doing that listening are your customers, what the station will charge you, or whether the schedule you are being offered carries enough weekly frequency to be heard at all. Those three things decide whether a buy works, and none of them appears in a ratings table.

A common pattern in proposals we review: the top two or three stations in a market are quoted, the rate is high because the share is high, and the budget then buys so few spots that nobody hears the campaign more than once. A station ranked lower, bought with real frequency, would have reached the same customer several times for the same money. See what radio advertising costs and local radio advertising for how that arithmetic works.

Source

All shares: Nielsen Audio PPM, July 2026 book (survey period 25 June to 22 July 2026), Persons 6+ AQH share, Monday to Sunday 6am to midnight, as reported by RadioInsight. Nielsen Audio publishes the underlying data. Station formats and branding are the publisher’s descriptors. Where a dial position could not be confirmed against a second source it is marked as not confirmed.

Ratings are re-published monthly, so this page is refreshed on each new book rather than annually.

Frequently asked questions

Why is the highest-rated station in some of these markets not on the buyable list?

Because it is public radio or a listener-supported Christian network, and it does not sell spot advertising. WAMU in Washington, KQED in San Francisco and WBUR in Boston all out-rate every commercial station in their market. That matters when someone tells you their station is number one.

Does a higher share mean a better buy?

No. It means a larger audience and, almost always, a higher rate. Whether it is a better buy depends on whether that audience contains your customers and whether the budget can pay for enough weight on it.

How often do these rankings change?

Every month in the metered markets. Individual stations move a few tenths of a share book to book without anything real having changed. Look at a run of books before drawing a conclusion.

Can I buy any of these stations through Berk Marketing?

Yes. We buy nationally and market by market, and we represent the advertiser, so the recommendation is not shaped by which station is paying us. Send an existing proposal in and it will be read against the points that actually decide it, at no charge.

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