Why Radio Advertising Works

The Power of Radio Advertising

Unleashing the Power of Radio Advertising

Everyone says that the book is always better than the movie. Why is this? The answer is very simple. A well written book allows our minds to create powerful visual pictures that cannot be duplicated on screen or in print.

When we are engrossed in a good story, our minds provide the most colorful details in super high definition and clarity. How one person perceives a story can be very different from someone else, therefore we allow for incredible creativity in our perception.

Radio-Advertising-Power

No matter your product or service, radio will provide stunning visuals and incredible descriptions that cannot be replicated in print or in video.

Every radio ad is full color full page! Think about it. This makes complete sense
Radio advertising WORKS!

When radio ads run, phones ring and website traffic lights up. Radio advertising is intrusive and persuasive. Oh and radio advertising is in full color! Let me explain. We all know that the book is better than the movie.

Why is this?

Quite simply, a well written book allows our minds to create powerful visual pictures that cannot be duplicated on screen or in print. When we are engrossed in a good story, our minds provide the most colorful details in super high definition and clarity. As we listen to the radio, one can smell the aroma of freshly brewed coffee. Our mind clearly shows us beautiful red roses and bright blue skies.

Effective Radio advertising requires great story telling. You radio commercial should be written like a very very very short story. Radio advertising is an amazing direct response vehicle for so many business owners. Your phone can ring while the ad is playing or moments after.

The Berk Marketing Difference

Berk Marketing places millions of dollars in radio ad spots throughout the country and our media buyers are constantly negotiating radio ad costs so that we can offer our clients the lowest radio ad rates possible.

Our radio advertising services include local and national terrestrial radio, live personality endorsements and remnant radio advertising at deep discounted rates.

We also give our clients access to proven and affordable national network exposure through Sirius/XM Satellite radio, and other national radio networks that provide powerful and responsive targeted radio advertising campaigns.

Berk-Marketing-Difference
National-Radio-Advertising
Nationally Syndicated Talk Radio Advertising

Berk Marketing can also get your business maximum exposure by placing your ads on nationally syndicated talk radio programs including Rush Limbaugh, Sean Hannity, Michael Savage, Glenn Beck and others.

We can run your ads in Los Angeles, New York, Chicago or any other market in America. We use local personalities like Bill Handel and John and Ken from KFI, Ryan Seacrest on KIIS FM, Dan Taylor on WCBS in New York… Any station, any market, any personality.

Berk Marketing is in the business of creating success stories through qualified lead generation, and…

The Tool That We Use to Generate Leads For You is RADIO Advertising!

When you advertise on the radio with Berk Marketing, you can be 100% certain that your radio campaign is being handled by true industry experts with over 30 years experience in radio.

If you want to explore the world of opportunities that can be yours through high-impact, targeted radio spots, then call Berk Marketing today for a free marketing analysis to see if radio advertising is right for you. We’ll show you how effective advertising on the radio can be for your business.

Berk Marketing Customer Success Stories

See why businesses across the country are choosing Berk Marketing for their radio and TV advertising.

Word of Mouth Advertising

Amplified Through Personality Endorsements!

The absolute best source of marketing is WORD OF MOUTH ADVERTISING. This is the telltale sign that your company is doing something right.

How powerful it is to have a satisfied customer tell their family or friends about your company or service. It’s a great source for leads but it’s a slow road to volume.

Imagine though taking this same concept of WORD OF MOUTH, but instead of a friend telling a friend one by one, how about a friend telling THOUSANDS of friends at any given moment. This is exactly how we use LIVE radio personality endorsements.

Word-of-Mouth-Advertising
Radio-Leads
The Tool That We Use to Generate Leads For You is RADIO Advertising!

When you advertise on the radio with Berk Marketing, you can be 100% certain that your radio campaign is being handled by true industry experts with over 30 years experience in radio.

If you want to explore the world of opportunities that can be yours through high-impact, targeted radio spots, then call Berk Marketing today for a free marketing analysis to see if radio advertising is right for you. We’ll show you how effective advertising on the radio can be for your business.

Live RADIO is the key to success for any direct response Radio Advertiser. Call Berk Marketing today to find out if radio advertising is right for your business.

Call Tracking

Amplified Through Personality Endorsements!

  • Lower your cost per lead
  • Identify the source of every call
  • Get critical contact information quickly
  • Record and monitor how calls are handled
  • Capture potentially lost leads from busy signals, no answer or hang-ups
  • Have a back up of all attempted incoming calls in the event of a phone system outage
  • Know peak volume times and schedule staff more efficiently
  • In other words, get more customers and more profits!
Call-Tracking
Call-to-Action

The Call To Action

Where are your calls coming from? Now you can know, with CALL TRACK™ a powerful system utilizing a voice xml engine that captures vital information about any marketing effort and every lead generated (even unanswered ones). It delivers the maximum return on advertising investments.

What’s more, we will capture every attempted call, whether it resulted from a hang-up before completion, a busy signal or no answer. You’ll get an instant alert when you miss a call so you can call the prospect back. This feature alone will pay for your system in the first month.

Berk Marketing has partnered with the most innovative call tracking partner in the industry to deliver the most flexible and reliable service to you. CALL TRACK™ requires no hardware or software, and can be up and running in minutes. Using one of our toll-free or local numbers you monitor response to every marketing effort, including TV, print, yellow pages, websites, direct mail, radio, and any other external communication.

Every Call Is Vital
Studies have shown that up to 65% of all callers hang up on voice mail. The phone numbers from these hang-ups are captured for you when you sign up for CALL TRACK™

Do You Want More Leads?

Berk Marketing - Radio Advertising

BERK MARKETING – RADIO AND TV ADVERTISING AGENCY

2029 Century Park East, Suite 400, Los Angeles, CA 90067
Phone: 310-295-2164

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