Independent Radio Advertising Agency
✅ We Represent Advertisers, Not Media Companies
✅ SiriusXM, National, Local & Remnant Radio
✅ Campaign Planning, Negotiation & Tracking
✅ Peter Berk: Radio Experience Since 1979
✅ Commercial Writing & Production Available
FREE Radio Media Plan
Tell us who you want to reach and what you want to accomplish. We’ll recommend a radio strategy based on your goals and budget.
Why Advertisers Choose Berk Marketing
Why Buy Radio Through an Independent Media Buyer?
Buying Directly From One Station
- The representative sells one company's inventory
- Recommendations may be limited to available station inventory
- Advertiser evaluates the proposal alone
- Separate relationships may be required for each market
- Limited comparison across alternatives
Working With Berk Marketing
- Berk can compare multiple stations and options
- Recommendations begin with the advertiser's audience and goals
- Berk reviews rates, schedule quality, frequency and added value
- Berk can coordinate local, national and SiriusXM campaigns
- Berk can compare formats, stations, networks and schedules
Radio stations and media companies sell their own inventory. Berk Marketing works for the advertiser. We compare SiriusXM, national, local, remnant radio and television opportunities based on your audience, goals and budget. We then help with campaign planning, rate negotiation, creative production, tracking and ongoing optimization.
✓ Audience-First Media Recommendations
We begin with your audience, geography, goals and budget before recommending stations, programs or platforms.
✓ Independent Media Comparison and Negotiation
We compare available opportunities, review schedule quality and negotiate rates and added value on the advertiser’s behalf.
✓ One Agency for Local, National and SiriusXM
Berk Marketing can coordinate local radio, national networks, SiriusXM, remnant opportunities and television campaigns.
✓ Commercial Writing and Production
We help develop clear, memorable commercials with appropriate calls to action, voice talent and market-specific versions.
✓ Tracking and Ongoing Optimization
We help track calls, web responses, lead quality and sales so campaigns can be adjusted based on actual results.
✓ Radio Advertising Experience Dating Back to 1979
Peter Berk brings decades of radio sales, management, media buying and direct-response advertising experience to every campaign.
Industries Berk Marketing Helps
✓ Insurance
✓ Financial Services
✓ Attorneys and Legal Services
✓ Healthcare, Dental and Hearing
✓ HVAC, Plumbing and Home Improvement
✓ Pest Control
✓ Automotive
✓ Franchises and Multi-Location Businesses
✓ B2B and Professional Services
✓ Retail and E-Commerce
✓ Political and Advocacy Campaigns
✓ Local, Regional and National Advertisers
Audience & Goals
We begin by defining who you want to reach, where you want to advertise and what you want the campaign to accomplish.
Media Planning & Negotiation
We compare SiriusXM, national, local, remnant and television options, then build and negotiate a schedule around your goals and budget.
Tracking & Optimization
We monitor calls, web responses, lead quality and sales where possible, then adjust the media or creative based on performance.
Radio & TV Advertising Services Built Around the Advertiser
From SiriusXM and national radio to major-market local stations, remnant opportunities and television, Berk Marketing helps advertisers choose the media options that best fit their audience, goals and budget.
A Long-Term National Radio Partnership
Since 2011, Berk Marketing has worked with Term Provider and Big Lou on creative development and media placement across SiriusXM and radio stations nationwide. The long-running relationship includes memorable creative, national media planning, campaign management and ongoing optimization. It demonstrates the value of consistent messaging and experienced radio buying over time.
Frequently Asked Questions
How much does radio advertising cost?
Radio advertising costs vary by market, station, format, schedule and audience — there’s no single flat rate. Contact us for a free estimate based on your goals.
What does a radio advertising agency do?
A radio advertising agency researches stations and formats, compares options across markets, negotiates rates and schedules, and helps produce and track campaigns on the advertiser’s behalf.
Why use a media buyer instead of buying directly from a station?
A station representative can only offer that station’s inventory. An independent buyer compares multiple stations, networks and formats before recommending a schedule.
Does Berk Marketing buy local and national radio?
Yes. We plan and buy campaigns across local major-market stations, national networks, syndicated programs and SiriusXM.
Can Berk Marketing place ads on SiriusXM?
Yes, we help advertisers select channels and programs, negotiate schedules, and manage creative and tracking for SiriusXM campaigns.
What is remnant radio advertising?
Remnant radio advertising is unsold airtime that becomes available closer to broadcast, typically at a reduced rate with less schedule control.
Does Berk Marketing produce commercials?
Yes. We write commercials in-house and work with subcontracted voice talent for production.
How is a radio campaign measured?
Through dedicated tracking numbers, call tracking, vanity URLs, promo codes, landing pages, branded search lift and CRM source tracking, depending on what’s available for your campaign.
What budget is required?
Budgets vary by market and campaign type. Rather than publish a blanket minimum, we review your goals and markets and recommend a realistic starting budget.
How quickly can a campaign launch?
Timelines depend on inventory availability, creative readiness and the markets involved — ask us for a specific timeline once we know your goals.
In Good Company
Join the ranks of our satisfied clients who have achieved success through our tailored advertising solutions. Unlock the potential of remnant advertising to extend your brand's reach without exceeding your budget.
