Independent Radio Advertising Agency
✅ We Represent Advertisers, Not Media Companies
✅ SiriusXM, National, Local & Remnant Radio
✅ Campaign Planning, Negotiation & Tracking
✅ Peter Berk: Radio Experience Since 1979
✅ Commercial Writing & Production Available
FREE Radio Media Plan
Tell us who you want to reach and what you want to accomplish. We’ll recommend a radio strategy based on your goals and budget.
Why Advertisers Choose Berk Marketing
Radio stations and media companies sell their own inventory. Berk Marketing works for the advertiser. We compare SiriusXM, national, local, remnant radio and television opportunities based on your audience, goals and budget. We then help with campaign planning, rate negotiation, creative production, tracking and ongoing optimization.
✓ Audience-First Media Recommendations
We begin with your audience, geography, goals and budget before recommending stations, programs or platforms.
✓ Independent Media Comparison and Negotiation
We compare available opportunities, review schedule quality and negotiate rates and added value on the advertiser’s behalf.
✓ One Agency for Local, National and SiriusXM
Berk Marketing can coordinate local radio, national networks, SiriusXM, remnant opportunities and television campaigns.
✓ Commercial Writing and Production
We help develop clear, memorable commercials with appropriate calls to action, voice talent and market-specific versions.
✓ Tracking and Ongoing Optimization
We help track calls, web responses, lead quality and sales so campaigns can be adjusted based on actual results.
✓ Radio Advertising Experience Dating Back to 1979
Peter Berk brings decades of radio sales, management, media buying and direct-response advertising experience to every campaign.
Industries Berk Marketing Helps
✓ Insurance
✓ Financial Services
✓ Attorneys and Legal Services
✓ Healthcare, Dental and Hearing
✓ HVAC, Plumbing and Home Improvement
✓ Pest Control
✓ Automotive
✓ Franchises and Multi-Location Businesses
✓ B2B and Professional Services
✓ Retail and E-Commerce
✓ Political and Advocacy Campaigns
✓ Local, Regional and National Advertisers
Audience & Goals
We begin by defining who you want to reach, where you want to advertise and what you want the campaign to accomplish.
Media Planning & Negotiation
We compare SiriusXM, national, local, remnant and television options, then build and negotiate a schedule around your goals and budget.
Tracking & Optimization
We monitor calls, web responses, lead quality and sales where possible, then adjust the media or creative based on performance.
Radio & TV Advertising Services Built Around the Advertiser
From SiriusXM and national radio to major-market local stations, remnant opportunities and television, Berk Marketing helps advertisers choose the media options that best fit their audience, goals and budget.
A Long-Term National Radio Partnership
Since 2011, Berk Marketing has worked with Term Provider and Big Lou on creative development and media placement across SiriusXM and radio stations nationwide. The long-running relationship includes memorable creative, national media planning, campaign management and ongoing optimization. It demonstrates the value of consistent messaging and experienced radio buying over time.
In Good Company
Join the ranks of our satisfied clients who have achieved success through our tailored advertising solutions. Unlock the potential of remnant advertising to extend your brand's reach without exceeding your budget.
