Reviewed by Peter Berk, President and Chief Media Strategist, Berk Marketing · Last updated 19 September 2026
Atlanta
A sprawling, car-bound market with one of the strongest news and talk brands in the country at the top of it. Berk Marketing buys Atlanta for advertisers and represents no station in it.
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Short answer. Atlanta is a drive-time market. Commutes are long, almost all of them are in a car, and the station that owns the commute, WSB on 95.5 and 750, sits at the top of the ratings with a news and talk audience that responds to direct offers. Right beside it are three of the strongest urban formats in the country, V-103, Majic and Kiss 104.1, which together reach an audience larger than any single station. The practical entry point is about five thousand dollars a week, and the choice in Atlanta is usually between the WSB audience and one of the big urban or country stations, decided by who buys from you.
Station by station
Individual station pages for this market are being added to the site. Until then the table below shows every commercial signal that can be bought here, and the full Atlanta roster lists the rest, including the non-commercial stations that cannot be bought at all.
The market in numbers
WSB and V-103 share the lead, Majic and The River are a tenth of a point behind, and the top six are split between Cox, Audacy and Urban One.
| Station | Dial | Branding | Format | Owner | Share |
|---|---|---|---|---|---|
| WSB-AM | 750 AM and 95.5 FM | WSB | News and Talk | Cox Media Group | 6.6 |
| WVEE-FM | 103.7 FM | V-103 | Hip Hop and R&B | Audacy | 6.6 |
| WAMJ-FM | 107.5 and 97.5 FM | Majic | Adult R&B | Urban One | 6.5 |
| WSRV-FM | 97.1 FM | The River | Classic Rock | Cox Media Group | 6.5 |
| WALR-FM | 104.1 FM | Kiss 104.1 | Adult R&B | Cox Media Group | 5.0 |
| WSB-FM | 98.5 FM | B98.5 | AC | Cox Media Group | 4.9 |
| WUBL-FM | 94.9 FM | The Bull | Country | iHeartMedia | 4.3 |
| WZGC-FM | 92.9 FM | The Game | Sports | Audacy | 3.5 |
| WPZE-FM | 102.5 FM | Praise 102.5 | Gospel | Urban One | 3.4 |
| WHTA-FM | 107.9 FM | Hot 107.9 | Hip Hop and R&B | Urban One | 2.7 |
Top ten commercial stations by share. WSB leads the market at 6.6. The news, talk and sports signals (WSB, The Game, The Fan, Xtra 106.3) combine to 13.2, and the Spanish-language stations to 1.1. Source: Nielsen PPM as published on our radio stations by market page, which is updated with each book.
How Atlanta listens
The commute is the medium. Atlanta has some of the longest drive times of any US market and almost no transit share, so morning and afternoon drive are not simply the best dayparts, they are where most of the day’s listening happens. A schedule that spends its weight in midday or evenings is buying the wrong hours here.
WSB is a news and talk brand of a kind most markets no longer have. It is the market co-leader on a news and talk format, simulcast on FM and AM, with an audience that is older, established and loyal, and that follows the station through traffic, weather and the Braves. For home services, financial, legal, healthcare and insurance offers, that audience is the first call.
The urban formats are the mass audience. V-103, Majic, Kiss 104.1, Hot 107.9 and Praise together reach far more of Atlanta than any single English-language station, and they are bought for frequency on one signal rather than sampled across several. An advertiser whose customer is in that audience should build the schedule around one of them, not add one to a list.
The listener is following a story or a conversation, so fewer commercials a day do the job and a spot written to match that delivery carries more information. In Atlanta that means WSB first, and 92.9 The Game or 680 The Fan for a male audience in season.
The listener is half attending, so the message needs repeating, which means weight on one station rather than money spread across four. V-103, Majic, Kiss 104.1 and The Bull each reach a large habitual audience that is bought for frequency on one station.
Why format decides frequency, in full, is on the local radio advertising page.
Money
Cox Media Group owns WSB, The River, Kiss 104.1 and B98.5, Audacy has V-103, The Game and Star 94, and Urban One holds Majic, Hot 107.9 and Praise. Cox in particular sells the WSB audience as part of a cluster package, and the package is built for Cox’s inventory. We buy the station, negotiate each group against the others, and take remnant inventory where it exists.
The practical entry point for a terrestrial campaign here is about five thousand dollars a week, the same floor as every market we buy, and it needs to run long enough to build frequency rather than a week or two to see what happens. What sets the rate, what moves it and how remnant inventory changes the arithmetic is covered on the radio advertising costs page.
Berk Marketing represents advertisers and holds no Atlanta inventory. We go to the stations and the groups for availability and price, negotiate each against the others, write and produce the commercial in house, place the schedule and track what it returns by station. Where a station has unsold airtime, we buy it as remnant, typically 40 to 60% below the published rate card, and you are refunded or credited for any spot that does not run.
Fit
Worth knowing first
We work with advertisers who have not already been in contact with a radio station’s sales rep. We are not in the business of taking clients away from stations, and once an advertiser has been quoted directly, our ability to bring remnant pricing on that station is compromised.
The consequence lands on you rather than on us. If Atlanta is on your list and you have not spoken to anyone yet, that is exactly when this is worth a call.
We will run a competitive monitoring report at no charge and with no obligation. It shows which Atlanta stations your competitors are on, at what times of day, how many spots, and it includes the actual audio of their commercials.
In many cases nothing shows up at all, and that is worth knowing too.
Get the ReportQuestions
For a considered purchase and an older established customer, WSB. For a broad consumer offer to a Black audience, V-103, Majic or Kiss 104.1 bought for frequency. For a country audience, The Bull. For men in season, The Game or 680 The Fan. We would not name one before hearing what you sell.
The practical minimum for a terrestrial campaign is about five thousand dollars a week, here as elsewhere. Beyond that, the rate depends on the station, the daypart, how long you commit and whether the airtime is bought at rate card or as remnant inventory. How the rate is set and negotiated is covered on the radio advertising costs page.
Morning and afternoon drive, more than in almost any other market, because the commute is long and it is in a car. A schedule concentrated in drive time on the right station will outperform the same money spread across the day.
Not on the major signals, which cover the whole metro. Some stations skew north or south, and a schedule can lean on them, but the honest answer is that you buy the market and use the creative and the dayparts to speak to your part of it.
No. We represent advertisers only and hold no station inventory, so there is no Atlanta signal we are obliged to recommend.
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