Thinking about advertising on 1010 WINS?
We can help.
Berk Marketing buys advertising on 1010 WINS as well as hundreds of other radio stations throughout New York City and across the country.
Because we’re an independent media buying agency, our recommendations are based on what makes the most sense for your business—not on selling one particular station.
If 1010 WINS is the right choice, we’ll help you get the most from your advertising budget.
If another station—or a combination of stations—will produce better results, we’ll show you why.
That’s the advantage of having an experienced media buying partner on your side.
Let’s talk about your advertising goals.
Why 1010 WINS?
If your goal is to reach adults who actively consume news, traffic, weather, business and sports, 1010 WINS deserves a close look.
Unlike many music stations, people tune into News radio because they want information. They’re engaged. They’re paying attention. That creates an excellent environment for businesses that need more than just a catchy slogan.
If your product or service benefits from explanation and credibility, News radio has long been one of the strongest advertising formats available.
Is 1010 WINS the Right Investment for Your Business?
There isn’t one answer.
Every business is different.
The best radio station for one advertiser may not be the best choice for another.
Before recommending any station, we want to understand your business, your customers and your goals.
We’ve seen companies spend a lot of money on the wrong station because someone focused on ratings instead of results.
Great ratings don’t automatically create great advertising.
The right audience does.
The right message does.
The right strategy does.
Before we recommend any station, we want to understand your business.
Who are your customers?
What are you selling?
What makes you different?
What budget are you comfortable investing?
Sometimes 1010 WINS is exactly the right choice.
Sometimes another News station makes more sense.
Sometimes Talk radio, Sports radio, SiriusXM, television, or streaming is the better investment.
Our goal isn’t to sell one station.
Our goal is to help you make the smartest decision for your business.
Why News, Talk and Sports Radio Often Deliver Better Results
Exposure is not synonymous with communication. It’s attention that drives results.
The highest rated station is not always the smartest advertising investment.
That philosophy has guided how we’ve helped clients invest their advertising dollars for decades.
A station can have outstanding ratings and still not produce the best results for your business.
Ratings tell you how many people are listening.
They measure exposure.
They don’t measure communication. They don’t measure persuasion either.
They don’t tell you how much attention people are paying.
For many direct response advertisers, News, Talk and Sports radio often produce stronger results because listeners are actively engaged with the programming.
They are listening for information.
They are following a conversation.
They are paying attention.
Your commercial becomes part of that conversation instead of interrupting it.
Think about the difference between listening to your favorite song and listening to an audiobook.
With an audiobook, you’re engaged. You’re following the story. You’re paying attention.
News, Talk and Sports radio create a similar listening environment.
That doesn’t mean music radio doesn’t work. We’ve helped many clients build successful campaigns on music stations.
But when your product or service needs explanation, credibility and trust, News, Talk and Sports formats often provide a stronger environment for direct response advertising.
We’ve been buying radio advertising since 1979, and one lesson has never changed. Attention is always more valuable than exposure.