Top 100 Radio Markets

Radio market rankings tell you how many people live inside a survey area. They do not tell you where your advertising will work. Both facts matter, and only one of them is usually explained to an advertiser. How radio markets are ranked Nielsen Audio defines the metro survey areas that the industry treats as radio […]

Why Talk Radio Advertising Is Still Superior To Digital Advertising

woman behind microphone in studio

The talk radio format, as well as talk radio advertising, is practically as old as radio itself. As soon as station owners figured out way back in the 1930s that people were fascinated to hear the opinions and humorous ramblings of announcers who were clever enough to keep talking non-stop for a few hours at […]