Internet Radio
Advertising Services
Unlock the potential of your marketing budget by leveraging internet radio remnant advertising. This cost-effective strategy allows you to reach targeted audiences through unsold ad slots on popular streaming platforms, all at a fraction of the usual cost. By tapping into these opportunities, you can amplify your brand’s message without exceeding your budget.

The Radio Audience
of the U.S. population listens to the radio weekly.
of listeners believe radio ads are a fair trade for their listening time.
of Millennials (born between 1980 and 1996) listen to radio.
The Berk Marketing Difference
Berk Marketing places millions of dollars in radio ad spots throughout the country and our media buyers are constantly negotiating radio ad costs so that we can offer our clients the lowest radio ad rates possible.
We give our clients access to proven and affordable national network exposure through Sirius/XM Satellite radio, and other national radio networks that provide powerful and responsive targeted radio advertising campaigns.
Media
Buying
Buying
Target your ideal audience and time ad spots when they are most likely to be tuned in to hear your message.
Full
Production
Production
Our team professionally produces your radio or TV spot including scripting, voiceover work and editing.
Response
Tracking
Tracking
Monitor all of your advertising so that you can measure their effectiveness and track your ROI.
Our Clients Love Us
"Our company, Term Provider, began working with Berk Marketing in 2011. Around that time, we also decided to feature BIG LOU as our lead agent. With the expertise and creative support of Berk Marketing, we developed a variety of scripts and radio spots centered around Big Lou. Today, our BIG LOU campaign is one of the most recognized ads on SIRIUS XM and pretty much any radio station in America. A testament to the collaboration and success we’ve achieved together. A big thank you from the entire team at BIG LOU!"

Why Berk Marketing
We have been in the radio business for over 35 Years.
We have an extensive network with the nation’s leading broadcast companies.
We are Radio Marketing Consultant Certified by the Radio Advertising Bureau.
Uncover the Power of Remnant Advertising
Why Internet Radio Advertising
The Evolution of Radio: Traditional and Digital Listening Habits
In the last decade or so, web-based “radio stations” have proliferated far and wide. Pandora Radio, Spotify, iHeart Radio, Apple iTunes Radio, Google Play, SoundCloud, Slacker … not to mention the hundreds – if not thousands – of stations you can find that are based all over the planet when you search sites like TuneIn or Streema. An amazing array of options!
It makes you wonder if anyone even listens to AM/FM (traditional over-the-air) radio anymore. Well, 93% of people do still listen to AM/FM, but now over half of the U.S. population says they also tune into Internet Radio of some kind.
Unlocking Targeted Advertising with Streaming Radio Platforms
The good news for advertisers is that even though most of these services have a subscription pay option so listeners can avoid commercials, about 90% of listeners choose the FREE version and are OK with hearing occasional ads. More good news is that in many cases, those who have signed up to be able to log in and listen to these “radio stations” have given a little bit of information about themselves … like their age, gender, and location … so the ads can be more targeted to the kind of person you as an advertiser want to reach.
Let’s say you own a yoga studio and you know that most of your customers are women between the ages of 28-52 who come from within 15 miles of your location. You can tell Pandora or Spotify to ONLY play your ad when someone who fits that description has logged in!
Also, you don’t pay per commercial like you do with traditional radio. You pay a price per thousand “impressions” that are made on the kind of people you are looking for. So let’s say over a month’s time, 20,000 women aged 28-52 who live 15 miles or less from your yoga studio tune into Pandora (and it doesn’t matter what they’re listening to … you just want to reach those particular people). Each of them tunes in an average of 4 times during that month. That’s 80,000 impressions (20,000 x 4). You pay about $15 per thousand. (This is also known as CPM, or Cost Per Thousand … “M” being the Roman numeral for a thousand.) So you pay $1,200 for that ad campaign … $15 times 80 (thousand).
Typically, about 1% of those 20,000 listeners are going to respond to your ad, either by calling your number or clicking on the banner that appears while your ad is playing on the Pandora page on their phone. That’s 200 responses. They cost you $1,200. If $6 per response works for you, then your campaign was a success!
That is just an example to explain how the targeting can work on Internet Radio outlets. Your mileage may vary … by a lot! So give us a call or drop us a note and let’s talk over your specific situation, and with no obligation whatsoever we are happy to provide the info that will help you decide whether radio advertising might make sense for you. Whether you are interested in Pandora Radio advertising, iHeart Radio advertising or any other Internet radio, we can help you out.
Reach us at Results@BerkMarketing.com, or 866-747-4707.
Book a Free Consultation
Ready to amplify your reach with cost-effective remnant advertising? Fill out our contact form to Get Started today!