Radio stations have inventory capacities, much like seats on an airline. When forecasts show un-sold inventory, stations are forced to reduce rates and offer access to remnant advertising.
Radio stations are in the PROFIT business, and every radio ad UNSOLD is lost revenue. It is imperative that each ad slot be filled. As a result, remnants are offered at discounted rates.
Why Berk Marketing?
We have been in the radio business for over 35 Years
We have an extensive network with the nation’s leading broadcast companies.
We are Radio Marketing Consultant Certified by the Radio Advertising Bureau
The Radio Audience
Uncover the Radio Advertising
Accelerate Lead Generation with Unparalleled Quality and Speed
Berk Marketing Customer Success Stories
Facts about Radio Advertising
With the uprise of digital podcasting, radio is the fastes growing ad medium with 12.5% growth every year.
According to a recent Nielsen study, radio is the most powerful media sales driver. When compared to targeting, another media factor, radio drives 2.5x more sales.
According to the Nielsen Catalina Solutions study, radio delivered $12 in sales for ever $1 spent on advertising.
According to a study by RAB, AM/FM radio drives behavior, including visits to your business website.
With radio, you can target your ideal audience based on demographics such as age, gender, geography and timed during hours they are most likely to be tuned in to hear your message
Do You Want More Leads?
The Power of Remnant Radio Advertising
How You Can Buy Remnant Radio Advertising
There are two main ways to go about purchasing remnant radio advertising slots.
If you choose to deal directly with the stations sales department be ready for some serious negotiating. It is true that remnant radio ad slots need to be sold as quickly as possible. As a result, they reflect a price reduction. However, sales representatives are trained to try to secure the most money possible. If it is obvious that you are new as purchaser these sales professionals may play hard ball when it comes to price reductions.
It may be much easier for you to pursue the second option of obtaining remnant radio advertising space. This involves enlisting the help of a professional marketing service which specializes in radio. Such a service has access to a barrage of local and nationally syndicated radio stations and spaces. They employee specialist who are trained in securing remnant slots at deep discounts, on stations throughout America.
An adequate marketing services may also aid you in designing an appropriate and successful radio ad. Customized direct response campaigns are what it takes to make buyers aware of your businesses product or services. Buyer awareness is the key to increased sale and profit margins.
There is no doubt that it is a wise choice to buy remnant advertising space. This will greatly promote your business. If you are searching for a professional marketing service consider Berk Marketing Radio & TV. We have a solid relationship with radio stations and networks and offer an abundance of experience. This can lead you to a very good ROI.
Remnant Radio Advertising Can Help Lower Your Direct Response Radio Ad Costs
Often, our clients come to us discouraged by the prices that they have been quoted by radio stations for their direct response radio advertising spots. They come to us for help because they understand that we have access to special pricing for remnant radio advertising spots. Our expertise and experience in the radio and television advertising business can save your company significant expense while helping you achieve the results that you need.
What is Remnant Advertising?
Commercial radio advertising rates are based on supply and demand. The more sought after spots have a natural tendency to be a bit more expensive. Remnant radio advertising is last-minute, unsold inventory of available advertising space. These spots can save your business considerable money while getting you noticed on prime broadcasts.
Remnant Radio Advertising Works
In much the same way that hotel rooms and flights are now booked through vendors specializing in unsold or unbooked space, Berk Marketing specializes in remnant advertising space. Many of our clients have been able to save 50% or more on their advertising by utilizing our experience and contacts in the radio industry.