Reviewed by Peter Berk, President and Chief Media Strategist, Berk Marketing · Last updated 22 August 2026
There may be no more cost-efficient and cost-effective way of reaching Men with your advertising message than with Sports Talk Radio advertising. And the granddaddy of all Sports stations is WFAN in New York, found on both the AM dial at 660 and at 101.9 FM. WFAN was the world’s first 24-hour all-sports radio station, and to this day dominates by far in the Big Apple and in many surrounding states due to its monster signal strength.
WFAN carries the games of baseball’s legendary New York Yankees, the NFL’s New York Giants, the New Jersey Devils of the National Hockey League, and the NBA’s Brooklyn Nets.
But WFAN radio advertising isn’t the only way to reach sports fans in New York. ESPN wanted in on the action and runs a Sports Talk station in New York, which moved off 98.7 FM in August 2024 and now broadcasts on 880 AM as ESPN New York 880. Today, it broadcasts the Mets (baseball), the Rangers (hockey) and the Knicks (basketball); the Jets are heard on WAXQ 104.3 FM.
Both WFAN and WHSQ (those are the official call letters of the ESPN New York 880 station) feature numerous well-known on-air personalities with daily shows, having launched many successful careers over the years. These hosts and thousands of call-in listeners ensure that every day is filled with wall-to-wall discussion about players, coaches, strategies and results.
Guys who listen to Sports Talk Radio are REALLY listening, and that means they will likely be paying more attention when your ad runs, too. If you want to reach sports fans in New York… or any other city for that matter… Berk Marketing can help! Call us at 866-747-4707 or send a quick note for a fast response to results@berkmarketing.com.
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Berk Marketing represents advertisers, not radio stations or media companies.