Every big U.S. city has a few high-powered News & Talk radio stations, and Chicago is no exception. For decades, three monster AM stations have dominated the ratings… 780 WBBM AM, 720 WGN AM, and 890 WLS-AM. In fact, they all first went on the air almost 100 years ago, in the 1920s!
Yet today, all three stations are still as relevant as ever, with have huge audiences listening 24 hours every day. One reason is that they each boast a super-strong signal that can be heard throughout Illinois, and well into the surrounding states of Wisconsin, Indiana, Michigan and Iowa. And that means more listeners!
Each station has its own style and personalities, but they all have one thing in common: they instantly deliver the latest news and commentary on current events… something which there will always be a thirst for, and since it’s on the radio, people can enjoy it no matter what else they may be doing… driving, working, or just hanging around the house.
It’s interesting to note how each of these stations got its “call letters.” The original licensees were able to choose any combination available… as long as they started with “W” if located east of the Mississippi River, or with “K” to the west. (There are a handful of exceptions.)
WLS was originally owned by Sears-Roebuck, so the calls stood for “World’s Largest Store.”
WGN was an acronym for “World’s Greatest Newspaper” so its owners could also promote their other Chicago media property, the Tribune.
And believe it or not, the owners of WBBM – the Mallory Battery Company – wanted people to know they were the “World’s Best Battery Maker.”
If you want to convey your message to men and women with money who are aged 35 and over, there is no more cost-effective way than with talk radio advertising through Berk Marketing. And if you want to reach an audience in the Chicago area and want information on advertising on 780 WBBM or WGN 720 advertising, call Berk Marketing today!