Before WFAN AM 660 (then 1050) made the switch to an all-sports-all-the-time format, there wasn’t any station in the country that had been willing to attempt that risk. For direct response radio ads aimed at a sports-programming demographic, this station is a key player. It’s hard to remember that there weren’t always choices when it came to sports radio stations, but in 1987 WFAN became the first.
Run Radio Ads on WFAN
Always with a mind on its heritage as the original sports talk radio station and an eye on its own branding in that regard, WFAN targets sports fans and provides the best in die-hard coverage for the local teams in particular.
Local is a Relative Term
It’s hard to forget this small fact, but in New York, the term local doesn’t mean a small coverage area. Those that advertise on WFAN in the New York market are likely to have as much impact as those in a much larger geographic area in other locales around the country.
WFAN AM 660 has extensive coverage on all things New York sports related. Coverage of the New York Giants, Jets, Yankees, Mets, Knicks, Devils, Rangers, Islanders, and probably several others that we’re missing is available 24-7 on WFAN for sports fans that need to be in the know about their teams.
A Prime Demographic
Sports fans come in all shapes, sizes, ages, and genders, but they definitely have a bent toward certain interests and products that follows a trend. Advertisers in the know understand that proper ad placement geared toward a sports fan community can yield massive returns.
Depending on your company’s message and the target audience that you are trying to reach, this station could be the perfect fit for your direct response ads. Particularly valuable for this are the multitude of studies that have been done on the subject of sports fan consumerism and the demographic data available from these.
At Berk Marketing Radio & TV, we pride ourselves on being able to use our expertise and years of experience in the radio and television advertising business to our clients’ advantage. We operate on the simple principle that we can be your partner in your advertising efforts and help you to extend your advertising budget to achieve optimum results.