Owned by Citadel Broadcasting, KGO AM 810 news talk radio in San Francisco has been the top-rated station in the San Francisco area for over three decades. The station has an interesting lineup of talk shows that draw the attention of well over a half million listeners on a weekly basis. Broadcasting with a signal that has been known to span as far as Canada in the north and well into Mexico in the south, it’s not surprising that people outside the San Francisco Bay area regularly tune into the programming on the number one ranked station.

Listeners on KGO News talk AM too are brand-loyal and regularly patronize and endorse the advertisers or sponsors of the featured talk programs. Weekday programming includes a lineup of talk show hosts that keep the discourse lively and always thought-provoking. KGO programming, from Monday through Friday, includes regularly scheduled news and talk shows, such as:

· Dr. Bill Wattenburg (midnight to 1:00 a.m. on Monday)
· John Rothman (midnight to 1:00 a.m. from Tuesday through Friday)
· Ray Taliaferro (1:00 a.m. to 5:00 a.m.)
· The KGO Morning News (5:00 a.m. to 9:00 a.m.)
· Ronn Owns (9:00 a.m. to noon)
· The Chip Franklin Show (noon to 3:00 p.m.)
· Gil Gross (3:00 to 4:00 p.m.)
· The KGO Afternoon News (4:00 p.m. to 7:00 p.m.)
· Pat Thurston (7:00 p.m. to 10:00 p.m.)
· John Rothman (10:00 to Midnight)

On Saturday and Sunday, the lineup features weekend personalities, such as:

Saturday:
· John Rothman (midnight to 1:00 a.m.)
· Peter B. Collins (1:00 a.m. 5:00 a.m.)
· John Hamilton (5:00 a.m. to 8:00 a.m.)
· Joanie Greggains (8:00 a.m. to 10:00 a.m.)
· Joel Riddell (10:00 a.m. to 1:00 p.m.)
· Stacy Taylor (1:00 p.m. to 4:00 p.m.)
· Michael Finney (4:00 p.m. to 7:00 p.m.)
· Karel (7:00 p.m. to 10:00 p.m.)
· Dr. Bill Wattenburg (10:00 to midnight)

Sunday:
· Dr. Bill Wattenburg (midnight to 1:00 a.m.)
· Christine Craft (1:00 to 5:00 a.m.)
· Brent Walters (5:00 a.m. to 8:00 a.m.)
· Brian Copeland (8:00 a.m. to 11:00 a.m.)
· Leo Laporte (11:00 a.m. to 1:00 p.m.)
· Bob Brinker (1:00 p.m. to 4:00 p.m.
· Len Tillen (4:00 p.m. to 7:00 p.m.)
· Karel (7:00 p.m. to 10:00 p.m.)
· Dr. Bill Wattenburg (10:00 to midnight)

With the variety of talk shows, you can readily target your demographic for your promotions and advertising campaigns. For example, if you offer legal services, you may want to format your advertising so you have a schedule of regularly run ads during the times Len Tillem broadcasts his shows. Len, who airs his program Monday through Friday from 1:00 to 2:00 in the afternoon, and on Sunday afternoons and evenings, from 4:00 p.m. to 7:00 p.m., is a practicing attorney who offers free legal advice to the KGO listening audience.

His popular talk show is certainly a vehicle for you to consider for your business’s promotional needs, especially if you provide legal, insurance or banking services. The time you choose to broadcast is an important consideration too.

Working with a media planning and third-party negotiating company like Berk Marketing will aid you in your objectives of finding the best positions in which to promote your company or service.

KGO AM 810 radio in San Francisco is a good place to advertise if you want to convey your brand’s message to an influential market.