Small Business Radio Advertising: Should You Have A Jingle

Thirty years ago, almost every national advertiser had a jingle (short catchy song) to associate with their business. TV ads these days very rarely have jingles. In radio, we still use jingles her and there, but overall, there’s far fewer jingles in small business radio advertising. Should you have a jingle? Not necessarily... but there are some powerful [...]

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Internet Radio Advertising Or Traditional Radio Advertising: Understanding The Issues

There’s a fight brewing between traditional radio broadcasting companies and the new streaming services. And that’s good for you.  It helps keep your radio advertising costs down.  This excerpt from the Wall Street Journal takes a look at the issues that help you decide between internet radio advertising or traditional radio advertising. Internet Radio Advertising [...]

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Radio Commercial Cluster Breaks: Do Listeners Tune Out?

Do your favorite radio stations have radio commercial cluster breaks? There’s a new Coleman Insights/Arbitron study that “finds” that they work well. Bob MacKay is not buying that! He takes a strong stand in this article published over at Radio Commercial Cluster Breaks – “I’m not buying the new research” What is the point of the [...]

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