There’s a fight brewing between traditional radio broadcasting companies and the new streaming services. And that’s good for you. It helps keep your radio advertising costs down. This excerpt from the Wall Street Journal takes a look at the issues that help you decide between internet radio advertising or traditional radio advertising. Internet Radio Advertising [...]
Even though the economic recovery is still agonizingly slow, there are a few bright spots here and there. In this brief excerpt from an interview in Media Life, Jon Swallen, SVP of research at Kantor Media talks about the state of auto advertising. Nationwide, auto ad spending was buoyed by an 11.3 percent pickup in dealer [...]
Carl Rogers, writing in The Huffington Post, thinks that streaming radio services like Spotify will “herald the rebirth of the radio ad”, as he writes about radio ads in a new media age. Now, speaking as a radio advertising man, I can tell you that radio never went away. It’s always been the most cost-effective [...]
Here’s one of the best small business radio advertising ideas. The clients and prospects for your business all have phones in their pocket, and increasingly they are willing to use them to find you, call you, and even redeem coupons and sales promotions with you. Radio Is Killin’ It With Mobile Subway, the quick service restaurant [...]
Do your favorite radio stations have radio commercial cluster breaks? There’s a new Coleman Insights/Arbitron study that “finds” that they work well. Bob MacKay is not buying that! He takes a strong stand in this article published over at www.RadioInk.com Radio Commercial Cluster Breaks – “I’m not buying the new research” What is the point of the [...]
Here are some top creative radio spots from Britain, as chosen by their Radio Advertising Bureau. It’s always interesting to get samples of creative and effective radio spots. If a radio campaign is highly successful in one place, it’s likely that it can be adapted for your local, regional or national market. These top radio radio [...]
Radio Advertising Radio Advertising - The Secret Behind Today's Most Successful Businesses Technology is always evolving, which makes it very hard to stay current with everything that is newly created. Even though there seems to be new ideas and products on the scene daily, radio advertising has not reduced in strength for business [...]
You have a great product, a fantastic service or maybe you’ve just written a book. It’s time to tell your story LIVE on the Radio! Believe it or not, radio stations want to interview you. Program directors are always on the lookout for compelling and interesting guests… You don’t have to be famous to be [...]
1. Brand and Show Association If you want to promote your business or product, radio allows you to do so with immediate results. That’s because buying radio spots at certain times on a consistent basis reinforces your message in the minds of your listeners. In a way, it’s rather like an imprint. For instance, say [...]
When your company is discussing advertising options, you should not only be looking at the reach and impact of the potential venues, but at the overall return on investment (ROI) that each venue produces. When it comes to ROI for your advertising budget, there are few venues that can compare to a well executed and [...]
Recent Comments