If you’re looking for one of the most effective ways advertise your business to your ideal target audience, Sirius XM advertising is something you don’t want to ignore. In addition to serving the U.S. market, Sirius XM also has a major investment in an affiliate company Sirius XM Canada which provides a wider range of services. Aside from the wide coverage, they have also launched their applications for mobile phones and other technology to be accessible everywhere with the use of the internet. The company has also engaged with social media as their other way of reaching out to the community.
Sirius XM Radio’s Unprecedented Reach
Sirius XM change the media landscape and the way listeners listen to radio and in doing so have reached over 51.6 million radio listeners. The radio satellite that used to be an ad-free program is now racking up earning more than $100 million annually from its advertising revenue. Early this year, it was announced that over 465,000 new subscribers were added which resulted an estimated 30.1 million subscribers as of 31st of March, 2016 and it’s growing every day! Advertisers can target messages with ad campaigns on a variety of top channels including CNN, CNBC, CNN Headline News, Bloomberg, Fox News, the Patriot Channel, Fox Business News, ESPN and of course Howard Stern. Due to its numerous channels and fast growing potential, Sirius XM advertising should be listed among the A-List marketing channels when planning an advertising campaign.
The one thing that makes Sirius XM even more unique is that radio listeners PAY to listen! Think about that for a moment. Sirius XM reaches radio listeners who are so passionate about the stations they listen to, they are willing to pay to listen!
Because of Sirius XM’s passionate following, the company has partnered every major automaker to enable Sirius XM satellite radio in new vehicles, as well as major smartphones makers.
Sirius XM Advertising Content
Sirius XM also offers 175+ channels, including 72 Commercial-Free Music channels, 15 news & issues channels, 11+ sports talk & play-by-play, 9 traffic & weather, 22 talk & entertainment, 18 Latin, 19 comedy and 14 other channels.
The impressive content Sirius XM offers spans nearly every genre and interest. Some of Sirius XM’s widely recognized channels include Howard Stern, Jeff Foxworthy and Larry the Cable Guy, Dr. Laura, Bleacher Report, Hoda Kotb, Jenny McCarthy, Andy Cohen, Joe Madison, Michael Smerconish, Joel Osteen, Comedy Central, Jamie Foxx, Coach K, Chris “Mad Dog” Russo, Stephen A. Smith, Cardinal Timothy Dolan, Entertainment Weekly, and TODAY Show Radio.
Some of the most popular radio content on Sirius XM includes Jimmy Buffett, Grateful Dead, B.B. King, Willie Nelson, Elvis, Eminem, Ozzy Osbourne, Pearl Jam, Pink Floyd, Pitbull, Tom Petty, Frank Sinatra, and Bruce Springsteen.
For sports, Sirius XM offers sports talk and live play-by-play from the NFL, Major League Baseball®, NASCAR®, NBA, NHL®, PGA TOUR®, IZOD IndyCar® Series, soccer, college sports, and more.
How To Tap Into Sirius XM Radio Advertising
At Berk Marketing, we’ve been in the radio business since 1979, and we have an understanding of the ins and outs of the business from both the pricing and placement side and from the planning and targeting side. We have years of experience buying large amounts of inventory on Sirius XM. Give us a call and let us answer any and all questions about Sirius XM radio advertising. We also want to hear about you and your business. We want to find out who you are targeting and what makes your product or service stand-out. We ask you these questions because we also experts at script writing and production.
Contact us at 866-747-4707 and let us tell you how we can help you create a cost effective, winning radio advertising campaign on Sirius XM or any other radio platform in America.