Any business must have the proper advertising in order to excel. Products and services will not sell unless potential consumers are aware of them. Radio remains one of the best avenues for such product recognition. Detroit radio advertising rates may vary. However, there are steps for securing the best possible prices. Below is some information and tips which you may find helpful in your endeavors to purchase affordable radio slots.
Watch the time
The time of slots actually makes a difference in price. Certain times of the day harbor the most expensive advertising blocks. This is mainly due to the fact that more listeners tune in during these times. If you can afford placing your ads during high volume times, that is always a productive option. However, many small businesses simply can not afford these elevated prices for prime spots. As a result, they search for middle ground. Early morning, mid day, and P.M spots are normally in the higher range. Choosing slots which are outside these premium times will be considerably less expensive. Your ad may not be heard by the largest set of listeners, yet it will still reach a barrage of potential customers.
Remember the season
Popular seasons and holidays often mean higher Detroit radio advertising rates. Seasons such as Christmas, Easter, and 4th of July draw more listeners. As a result, stations normally mark up the prices of these time slots.
Remnant radio spots
If you want to take advantage of prime times and seasons but can not afford the prices consider remnant slots. Remnant radio advertising slots are on-air spaces which have not sold. Often, these are primal spots which stations are trying to sell on a last minute basis. If such spaces remain unsold the station loses money on them. As a result, they will often sell such blocks at a fraction of the value.
Ask about promotions and package
When speaking with a stations sales staff ask them about promotions and packages. Most often they will be more than happy to share any special offers with you. Let them know that you are working on a limited budget and searching for the best deal possible. Go a step further and honestly say that you are comparing prices with other stations. They will work to gain your business. You will reap the reward in savings.
Enlist the help of a professional marketing agency
Seeking the help of a professional marketing agency can be a huge asset to your talk radio advertising goals. Select an agency that specializes in radio advertising. They will be well versed in the different avenues of gaining the best spaces for your money. As well, marketing agencies develop relationships with a vast number of stations. As a result, they often learn about specials, and remnant advertising before the general public is informed of such deals. An excellent choice of professional marketing agency is Berk Marketing Radio & TV. Berk Marketing Radio & TV have many years of experience and will go out of their way to meet your advertising needs.