As the eight largest city in the U.S., San Diego has several high-powered Talk radio stations. For decades, two monster AM stations have dominated the ratings… KOGO 600 AM, and KFMB 760 AM. In fact, KOGO was the first commercial radio station in San Diego, starting on the air almost 100 years ago in the 1920s!

Yet today, both stations are still as relevant as ever, with have huge audiences listening 24 hours every day. One reason is that they each boast a super-strong signal, and huge coverage means more listeners!

Each of these stations has its own style and personalities, but they both have one thing in common: they instantly deliver the latest news and commentary on current events… something which there will always be a thirst for, and since it’s on the radio, people can enjoy it no matter what else they may be doing… driving, working, or just hanging around the house.

It’s interesting to note how each of these stations got its “call letters.” The original licensees were able to choose any combination available… as long as they started with “W” if located east of the Mississippi River, or with “K” to the west. (There are a handful of exceptions.)

KOGO was originally called KFSD, which stood for First in San Diego. Then in 1961, legend has it that the owners fed facts about San Diego and its people into a new device called a “computer,” which then determined that the perfect call letters for the station would be KOGO.

The origin story for KFMB is more straightforward… after the K, the letters reference the daughter and son of the founder: “For Mary & Burnham.”

If you want to convey your message to men and women with money who are aged 35 and over, there is no more cost-effective way than with talk radio advertising through Berk Marketing. And if your market is in and around the San Diego area, call us today to find out how you can deliver a targeted radio message by advertising on KFMB 760, or KOGO AM 600 advertising.