Reviewed by Peter Berk, President and Chief Media Strategist, Berk Marketing · Last updated 10 September 2026
Client testimonials
Every quote below is from a named person at a named business, published with their approval and a link to their company. Nothing here was written by us. Where a client gave us a figure about their own business, we have left it in their words and attributed it to them, because it is their claim to make and not ours.
No cost, no obligation. Or call (866) 747-4707 and speak with Peter Berk or one of his Berk-trained partners.
In their own words
Each of these people approved the exact wording that appears here. The link under each quote goes to their business.
“What started back in 2011 as a scribble for a radio ad and $2,000 per week has grown into millions per year and a great friendship. Peter and his team at Berk Marketing are the most honest, most transparent, and hardest working people in the advertising business. From helping with creative, to finding the right voice, and the right stations to play on, Peter does it all. Big Lou would not be Big Lou without Berk Marketing.”
Chad Hill
TermProvider | The Home of Big Lou
Client since 2011 · National radio and SiriusXM
BigLou.com
“Xtermite has worked exclusively with Berk Marketing since 2000, and they have played an essential role in helping put orange oil on the map nationwide. Through radio, television and direct mail they have helped shape our marketing strategy and build awareness for our company in a way that has truly made a difference. Their team is creative, responsive and deeply committed to their clients’ success. It has been a pleasure working with them all these years, and I highly recommend Berk Marketing.”
Anna Folkins-Carlin
CEO & Founder, Xtermite, Inc. and XT-2000, Inc.
Client since January 2000 · Local radio, TV and direct mail
xtermite.com · xt2000.com
“I’m a direct-response guy, and radio worked for Power Sales University from our very first campaign. Peter Berk helps us find the right stations to reach our buyers on both satellite and terrestrial radio, and he and Jenn move fast, meet deadlines, and keep our buys on schedule. Radio and Berk Marketing have helped us generate millions upon millions of dollars in gross annual sales since 2010.”
Jason Evans
President, Power Sales University
Client since 2010 · SiriusXM and terrestrial radio
PowerSalesUniversity.com
“Marketing with Berk Marketing is like marketing with a friend. They support you, and they keep a great eye on your marketing as you reach your dreams. Truly an amazing team of marketers.”
Ray Reynolds, “The Godfather of Credit”
Ray Reynolds Financial Services
Client since 2021
rayreynoldsfinancialservices.com
These are individual experiences, not a forecast. Where a client refers to their own sales, that is their statement about their own business. We have not audited it and we do not offer it as a typical result.
Our reading of them
This section is our summary, not the clients’ language.
The striking thing is not what any one client says, it is the dates under their names. Several of these accounts have been re-bought every year for more than fifteen, by clients free to leave at any time with no retainer holding them in place.
Two of the four attach their own sales figures to the account, in their own words. These are advertisers watching a response line, not a reach chart.
Finding the right stations comes up before anything about the concept. That is the practical value of a buyer placing time across many accounts with no inventory to protect.
Where clients do mention the creative, it is about the practical end of it: help with the script, finding the right voice. Nobody mentions an award, and we have not won any worth naming.
Moving fast, meeting deadlines and keeping a schedule on track come up more than anything clever. Broadcast is a logistics business as much as a creative one.
Peter Berk is involved with every account, but clients are not dealing with one person. Jenn runs the day to day for most of them and Kevin Mannix leads most of the remnant buying. The people who plan your buy are the people who pick up the phone, and that is why the quotes name them.
Longest relationships
It is an account that keeps buying. Xtermite, the San Diego orange oil termite company, has been a client since January 2000. Power Sales University has bought radio and SiriusXM through us since 2010. Big Lou Insurance has advertised on national radio and SiriusXM through Berk Marketing since 2011, selling term life insurance to people aged 50 to 60 with health issues, a narrow audience and an unusually specific brief for broadcast.
We do not publish results figures of our own, because a number we cannot substantiate is worth nothing to you. What we will say is what a relationship of this length implies on its own: the schedule has been re-bought, year after year, by clients free to leave at any time, with no retainer holding it in place.
Read how the Big Lou campaign is planned on our Big Lou radio advertising page.
Length of relationship is evidence of satisfaction, not a forecast of performance. Your category, offer and budget are different.
Is it right for you?
If broadcast is not right for you, we will say so, and there will be no invoice. We own no airtime, so declining a buy costs us a commission and nothing more.
FAQs
We wrote to clients and asked them to describe working with us in a few sentences. We did not supply a script or a list of points to hit. Every named client approved the exact wording that appears on this page, including any punctuation we tidied, and each one knew their business would be linked from it.
They are the clients’ own statements about their own businesses, quoted as they gave them and attributed to them by name. We have not audited them, they are not averages, and they are not a projection for you. We do not publish results figures in our own voice for exactly that reason.
Yes. Ask, and we will approach clients in a comparable category and put you in touch with any who agree. We will not hand out contact details without permission, and we will not pretend an introduction is available if nobody says yes. If we cannot arrange a relevant reference, we will tell you rather than offer an unrelated one.
We will not tell you. Results vary by category, offer, creative, budget, market and timing, and nothing is guaranteed. Any agency that quotes you a return before the first spot airs is guessing. What we will do is set out what the schedule buys, agree how response will be tracked, and tell you honestly what we think is achievable in your category before you spend anything.
No. Nobody was paid, discounted or given anything for a testimonial. The only thing clients get is a link to their business, which was offered up front when we asked.
Testimonials tell you how other advertisers found us. A media plan tells you what we would do with your budget. Neither commits you to anything.
Or call (866) 747-4707. No obligation, and no pressure to buy through us.
Tell us who you want to reach and what you want to accomplish. No obligation, and nothing is placed until you approve it.
Ready to plan your radio buy?
Berk Marketing represents advertisers, not radio stations or media companies.
