When your business decides to start a radio advertising campaign and begins the laborious process of planning, producing, buying and scheduling time-slots, and managing the campaign, you may find that you are learning an entire new vocabulary and set of concepts. It’s no accident that successful radio advertising campaigns are generally run either by companies [...]
What Radio Advertising Can Do For Your Business Direct response radio advertising can be the most cost effective and farthest reaching method of generating new interest in your products and services and ultimately, growing your business. Put simply, radio advertising produces tangible results. The difference between an effective radio advertising campaign and an ineffective one [...]
If your business is exploring the idea of creating a direct response radio advertising campaign to generate more customer traffic and expand your brand, the most cost effective and results oriented approach is to partner with a radio advertising expert that understands the unique aspects of the radio ad industry. Having the right experienced radio [...]
When it comes to effective radio advertising, Power Sales University and Berk Marketing Have Been a Winning Team from the Start Direct response radio advertising on satellite radio news stations has helped this sales education company grow quarter after quarter. Radio Advertising Success Story A leader in the sales training field, Power Sales [...]
BigPlush.com Relies on Berk Marketing’s Direct Response Radio Advertising Expertise to Drive New Prospects to Their Door Radio Advertising Success Story Berk Marketing has helped this gift purveyor double its size and save considerable marketing expenses over the course of their relationship. BigPlush.com markets king sized plush stuffed animals and larger than life [...]
Creating a Media Plan for Your Radio Ad Campaigns With the exception of those extraordinarily lucky few, we haven’t seen many direct response radio advertising campaigns succeed without a well thought out plan behind them. The planning stage is the single most critical component in ensuring that your advertising dollars generate the results [...]
How to Measure Radio Advertising Results As we like to remind our clients, direct response radio advertising is not magic. Successful direct response campaigns are contingent on the careful planning and execution of your radio spots, followed by analysis of the effectiveness of your ads. Once you have placed and aired your spots, there are [...]
Are Your Ad Campaigns Meeting Your Expectations? When you make the commitment to begin an advertising campaign, of course you are expecting results. Whether those results are satisfactory for your business often depends upon the set of expectations you have established at the outset of your efforts. Goal Setting Your advertising campaign is designed to [...]
Owned by Citadel Broadcasting, KGO AM 810 news talk radio in San Francisco has been the top-rated station in the San Francisco area for over three decades. The station has an interesting lineup of talk shows that draw the attention of well over a half million listeners on a weekly basis. Broadcasting with a signal [...]
Why Radio is Still Around With all of our technological advancements and the wide variety of available sources for content delivery, one of the most effective advertising tools remains one of the oldest. Despite the ever expanding pool of entertainment and news options available on the internet and the growing number of television news programs, [...]
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