Reviewed by Peter Berk, President and Chief Media Strategist, Berk Marketing · Last updated 31 October 2026
Portland and Vancouver
A two state market with no NFL or MLB team of its own, a sports station that took the Timbers this year, and the Trail Blazers on Rip City Radio. Berk Marketing buys Portland for advertisers and represents no station in it.
Free Portland media plan
Tell us what you sell and what makes it different. If you have a compelling story, we’ll tell it in 60 seconds to the listeners who matter to you. Let’s work to make you famous.
You get back real ideas to consider, and a written plan if broadcast is right for you. No cost, no obligation. Or call (866) 747-4707 and tell Peter Berk directly. Want to see what your competitors are running first? Ask for a free competitive report.
Short answer. Portland is a news talk and music market that spans Oregon and Washington. FM News 101 KXL and NewsRadio 1190 KEX are the news talk buys, and there is no all-news station. Sports is split: Rip City Radio 620 carries the Trail Blazers, and 105.1 The Fan has the Timbers from 2026, plus the Thorns, the new Portland Fire and the Oregon Ducks. On the music side KINK, 98.7 The Bull, 99.5 The Wolf, KGON and K103 are the big signals. Vancouver and Clark County, Washington are a large part of the audience. The practical entry point is about five thousand dollars a week.
Station by station
The commercial stations most Portland plans start from. Formats and owners as of October 2026.
| Station | Dial | Branding | Format | Owner |
|---|---|---|---|---|
| KXL-FM | 101.1 FM | FM News 101 KXL | News Talk | Connoisseur Media |
| KEX-AM | 1190 AM | NewsRadio 1190 KEX | News Talk | iHeartMedia |
| KRSK-FM | 105.1 FM / 1080 AM | 105.1 The Fan | Sports | Audacy |
| KPOJ-AM | 620 AM | Rip City Radio 620 | Sports | iHeartMedia |
| KINK-FM | 101.9 FM | 101.9 KINK | AAA | Connoisseur Media |
| KUPL-FM | 98.7 FM | 98.7 The Bull | Country | Connoisseur Media |
| KWJJ-FM | 99.5 FM | 99.5 The Wolf | Country | Audacy |
| KGON-FM | 92.3 FM | 92.3 KGON | Classic Rock | Audacy |
| KKCW-FM | 103.3 FM | K103 | AC | iHeartMedia |
| KKRZ-FM | 100.3 FM | Z100 | CHR | iHeartMedia |
Stations change formats and owners often, so we confirm every station against the current Nielsen book before a proposal goes out. A plan built for you shows the current audience for each station on it. Our top 100 markets page lists every market we buy.
How Portland listens
The Fan reshaped Portland sports. 105.1 dropped its music format in July 2025 to become The Fan, and it now carries the Timbers from 2026, the Thorns, the new WNBA Portland Fire and the Oregon Ducks. Rip City Radio 620 keeps the Trail Blazers under a deal renewed in 2025. A Portland sports schedule follows the team, not one station all year.
It is a two state market. Vancouver and Clark County, Washington are a major part of Portland’s audience, and the I-5 and I-205 bridges over the Columbia shape the commute. A business licensed in one state should check which side of the river its customers live on before it buys.
KINK is a different kind of music buy. KINK is an adult album alternative station with an educated, established and loyal audience. For the right offer it does work that a top 40 or country station cannot, and for the wrong one it does not, so we match the station to the offer.
The listener is following a story or a game, so fewer commercials a day do the job. In Portland that means KXL or KEX for news and talk, and Rip City Radio or The Fan depending on the season.
The listener is half attending, so the message needs repeating, which means weight on one station rather than money spread across four. KINK, The Bull, The Wolf and KGON each reach a large habitual audience bought for frequency.
Why format decides frequency, in full, is on the local radio advertising page.
Money
Connoisseur Media owns KXL, KINK and The Bull, Audacy has The Fan, The Wolf and KGON, and iHeartMedia holds KEX, Rip City Radio, K103 and Z100. Each group prices its stations as a package built for its own inventory. We buy the station, negotiate each group against the others, and take remnant inventory where it exists.
The practical entry point for a terrestrial campaign here is about five thousand dollars a week, the same floor as every market we buy, and it needs to run long enough to build frequency rather than a week or two to see what happens. What sets the rate, what moves it and how remnant inventory changes the arithmetic is covered on the radio advertising costs page.
Berk Marketing represents advertisers and holds no Portland inventory. We go to the stations and the groups for availability and price, negotiate each against the others, write and produce the commercial in house, place the schedule and track what it returns by station. Where a station has unsold airtime, we buy it as remnant, typically 40 to 60% below the published rate card, and you are refunded or credited for any spot that does not run.
Fit
Worth knowing first
We work with advertisers who have not already been in contact with a radio station’s sales rep. We are not in the business of taking clients away from stations, and once an advertiser has been quoted directly, our ability to bring remnant pricing on that station is compromised.
The consequence lands on you rather than on us. If Portland is on your list and you have not spoken to anyone yet, that is exactly when this is worth a call.
We will run a competitive monitoring report at no charge and with no obligation. It shows which Portland stations your competitors are on, at what times of day, how many spots, and it includes the actual audio of their commercials.
In many cases nothing shows up at all, and that is worth knowing too.
Get the ReportQuestions
For a considered purchase, KXL or one of the sports stations bought properly usually does more than a music station. For a broad consumer offer, one music station with enough weight beats several bought lightly.
The Trail Blazers are on Rip City Radio 620. The Timbers moved to 105.1 The Fan for 2026, which also carries the Thorns and the Portland Fire.
Yes, most Portland signals cover Clark County, and it is part of the rated market. If your business can only serve one state, we plan the schedule around that.
Plan on about five thousand dollars a week as the practical entry point for a terrestrial schedule, run long enough to build frequency. The rate on any one Portland station depends on daypart, season and how much inventory is unsold, and remnant airtime can bring it down considerably. What sets a rate is covered on our radio advertising costs page.
No. Berk Marketing represents advertisers and holds no inventory on any Portland station. We negotiate with every group on your behalf and are paid to get the schedule right for you, not to fill a station’s airtime.
Keep reading
Tell us who you want to reach and what you want to accomplish. No obligation, and nothing is placed until you approve it.
Ready to plan your radio buy?
Berk Marketing represents advertisers, not radio stations or media companies.
