Reviewed by Peter Berk, President and Chief Media Strategist, Berk Marketing · Last updated 20 October 2026
Looking to advertise on 1010 WINS? Berk Marketing helps businesses place commercials on one of New York’s most recognized news radio stations. We negotiate competitive advertising rates, handle the creative, and manage your campaign from start to finish.
Planning a radio or TV buy? Tell us what you sell and who buys it, and we come back with a free written media plan. No obligation.
Request a Free Media Planor call (866) 747-4707Whether your goal is to generate more phone calls, increase website traffic, or build brand awareness, our experienced media buyers will create a customized 1010 WINS advertising campaign designed to maximize your return on investment.
Who is behind this guide
“I love commercials. I look at myself as a black belt in radio advertising. I will always be honest and up front, direct and to the point. I am your advocate, and my goals are the same as yours: make it work.” Peter Berk
That is the philosophy of the whole Berk Marketing team, not just Peter: customer service, honesty and integrity.
Peter Berk has been in radio since 1978. He started on air, then spent years selling radio from Evanston, Wyoming to Los Angeles, across jazz, country, classical, hip hop, talk and alternative stations. He was sales manager at KABC Talkradio in Los Angeles, one of the most prestigious talk stations in the country and then the home of the Dodgers, before running sales at 91X in San Diego and starting Berk Marketing in 1999. Berk is an independent agency that buys radio, SiriusXM and TV for advertisers, not stations. When you work with Berk, Peter is usually your point person, not a trainee.
Request Your FREE 1010 WINS Media Plan
Berk Marketing helps businesses advertise on 1010 WINS with competitive negotiated rates, professional commercial production, and complete campaign management.
We’ll negotiate competitive advertising rates, write and produce your commercial, and recommend the best strategy for your budget. Call (866) 747-4707 or request your FREE 1010 WINS Media Plan today.
Why Businesses Choose Berk Marketing
✔ More than 25 years of radio advertising experience
✔ Independent media buying agency representing advertisers—not radio stations
✔ Negotiated advertising rates
✔ Professional commercial writing and production included
✔ Local, regional, and national campaign management
✔ One point of contact from planning through campaign completion
Listeners are affluent, better educated and interested in politics, the economy and sports. Plus, 1010 WINS offers frequent traffic reports that make them a must listen to station for commuters. With well over a million listeners every week, 1010 WINS reaches working adults, captive in their cars, tuned in and eager for information.
When your radio commercial airs on 1010 WINS, you are assured that the message will be heard, because listeners are tuned in for information. Radio commercials become part of the programming and are never lost in long commercial breaks, as they do not air more than two commercials back to back. 1010 WINS is the station New Yorkers turn to when news breaks anywhere in the world, and is backed with the resources of CBS News. WINS uses HD Radio Technology and streams live on the internet. The bottom line with 1010 WINS is that radio advertising works! Run a few radio ads, with the right message/offer, and you should see success very quickly.
Ready to Advertise on 1010 WINS?
Whether you’re planning your first radio campaign or looking for better rates on an existing schedule, Berk Marketing can help.
✔ Negotiated advertising rates
✔ Professional commercial writing and production
✔ Experienced media buyers representing advertisers—not radio stations
📞 Call (866) 747-4707
Frequently Asked Questions
How much does it cost to advertise on 1010 WINS?
Advertising rates vary depending on the daypart, schedule, commercial length, and time of year. Berk Marketing negotiates rates on your behalf to help you receive the best possible value.
Can Berk Marketing negotiate lower advertising rates?
Yes. As an independent media buying agency, we negotiate advertising rates and compare opportunities across multiple stations to help maximize your advertising budget.
Does Berk Marketing produce radio commercials?
Yes. Berk Marketing writes and produces the commercial as part of managing the campaign.
Who should advertise on 1010 WINS?
1010 WINS is an excellent choice for businesses targeting adults throughout the New York metropolitan area, particularly companies seeking to generate phone calls, website traffic, or brand awareness.
Request a free radio media plan
Tell us who you want to reach and what you want to accomplish. No obligation, and nothing is placed until you approve it.
Ready to plan your radio buy?
Berk Marketing represents advertisers, not radio stations or media companies.