Reviewed by Peter Berk, President and Chief Media Strategist, Berk Marketing · Last updated 31 October 2026
Nassau and Suffolk
A separately rated market that sits inside New York, with its own music and talk stations, and New York’s news and sports signals covering most of it. Berk Marketing buys Long Island for advertisers and represents no station in it.
Free Long Island media plan
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Short answer. Long Island is two buys in one. Its own stations, led by WALK 97.5, 106.1 BLI, 102.3 WBAB, K-Joy 98.3, 103.1 The Wolf and 94.3 The Shark, reach Nassau and Suffolk without paying for the five boroughs. Above them, New York’s 1010 WINS, WFAN and ESPN New York 880 cover most of the island. For news and talk on the island itself there is LI News Radio 103.9 and Talkradio 107.1. The right plan depends on whether your customer lives only on the island or across the whole New York area. The practical entry point is about five thousand dollars a week.
Station by station
Long Island licensed stations first, then the New York City signals that cover most of the island. Formats and owners as of October 2026.
| Station | Dial | Branding | Format | Owner |
|---|---|---|---|---|
| WALK-FM | 97.5 FM | WALK 97.5 | Hot AC | Connoisseur Media |
| WBLI-FM | 106.1 FM | 106.1 BLI | CHR | Cox Media Group |
| WBAB-FM | 102.3 FM | 102.3 WBAB | Classic Rock | Cox Media Group |
| WKJY-FM | 98.3 FM | K-Joy 98.3 | AC | Connoisseur Media |
| WWWF-FM | 103.1 FM | 103.1 The Wolf | Country | Connoisseur Media |
| WWSK-FM | 94.3 FM | 94.3 The Shark | Rock | Connoisseur Media |
| WRCN-FM | 103.9 FM | LI News Radio | News Talk | JVC Media |
| WLIR-FM | 107.1 FM | Talkradio 107.1 | Talk | Red Apple Media |
| WINS-AM | 1010 AM / 92.3 FM | 1010 WINS (New York) | All News | Audacy |
| WFAN-AM | 660 AM / 101.9 FM | WFAN (New York) | Sports | Audacy |
| WHSQ-AM | 880 AM | ESPN New York 880 (New York) | Sports | Audacy |
Stations change formats and owners often, so we confirm every station against the current Nielsen book before a proposal goes out. A plan built for you shows the current audience for each station on it. Our top 100 markets page lists every market we buy.
How Long Island listens
You do not have to buy New York to reach Long Island. The island’s own stations, from WALK and BLI to WBAB and The Wolf, deliver Nassau and Suffolk without the cost of the five boroughs. For a business whose customers are all on the island, that is usually the more efficient buy, and a New York station is added only when the plan needs its reach.
New York’s news and sports still matter here. 1010 WINS, WFAN and ESPN New York 880 cover Nassau fully and much of Suffolk, and the island listens to them. For a regional advertiser that serves the whole New York area, those signals carry the island along with the city.
The island is long, and the East End is seasonal. Long Island runs well over a hundred miles. Nassau and western Suffolk are dense commuter suburbs, while the East End swells in summer and quiets in winter. A signal that covers Hempstead well may be weak in the Hamptons, so the service area decides the stations.
The listener is following a story or a game, so fewer commercials a day do the job. In Long Island that means LI News Radio 103.9 or Talkradio 107.1 on the island, and 1010 WINS or WFAN when the plan reaches into New York.
The listener is half attending, so the message needs repeating, which means weight on one station rather than money spread across four. WALK 97.5, 106.1 BLI, 102.3 WBAB and K-Joy 98.3 each reach a large habitual audience bought for frequency.
Why format decides frequency, in full, is on the local radio advertising page.
Money
Connoisseur Media owns WALK, K-Joy, The Wolf and The Shark, Cox Media Group has BLI and WBAB, JVC Media holds LI News Radio, and Red Apple Media has Talkradio 107.1. The New York signals belong to the big groups, Audacy among them. Each group prices its stations as a package built for its own inventory. We buy the station, negotiate each group against the others, and take remnant inventory where it exists.
The practical entry point for a terrestrial campaign here is about five thousand dollars a week, the same floor as every market we buy, and it needs to run long enough to build frequency rather than a week or two to see what happens. What sets the rate, what moves it and how remnant inventory changes the arithmetic is covered on the radio advertising costs page.
Berk Marketing represents advertisers and holds no Long Island inventory. We go to the stations and the groups for availability and price, negotiate each against the others, write and produce the commercial in house, place the schedule and track what it returns by station. Where a station has unsold airtime, we buy it as remnant, typically 40 to 60% below the published rate card, and you are refunded or credited for any spot that does not run.
Fit
Worth knowing first
We work with advertisers who have not already been in contact with a radio station’s sales rep. We are not in the business of taking clients away from stations, and once an advertiser has been quoted directly, our ability to bring remnant pricing on that station is compromised.
The consequence lands on you rather than on us. If Long Island is on your list and you have not spoken to anyone yet, that is exactly when this is worth a call.
We will run a competitive monitoring report at no charge and with no obligation. It shows which Long Island stations your competitors are on, at what times of day, how many spots, and it includes the actual audio of their commercials.
In many cases nothing shows up at all, and that is worth knowing too.
Get the ReportQuestions
Not always. Long Island’s own stations reach Nassau and Suffolk without paying for the five boroughs. New York signals are worth adding when your service area runs beyond the island or the plan needs more reach than the island stations give.
For a broad consumer offer, one of the big island music stations bought with enough weight usually does the most. For a considered purchase, a news or talk signal gets more across in fewer spots. Your service area decides which.
It depends on the station. The island is long, and some signals fade toward the East End. If summer customers there matter, we plan for them on purpose.
Plan on about five thousand dollars a week as the practical entry point for a terrestrial schedule, run long enough to build frequency. The rate on any one Long Island station depends on daypart, season and how much inventory is unsold, and remnant airtime can bring it down considerably. What sets a rate is covered on our radio advertising costs page.
No. Berk Marketing represents advertisers and holds no inventory on any Long Island station. We negotiate with every group on your behalf and are paid to get the schedule right for you, not to fill a station’s airtime.
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Berk Marketing represents advertisers, not radio stations or media companies.
